Anna Polupanova Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Geneva Area, Switzerland

Digital projects for Bel Group, J&J, Nestle

Always Mega Brand management (top 10 P&G Brand) for Eastern Europe, leading a Team of 7 people:• Launched the biggest initiative in 7 years (Always Platinum premium collection delivering ambitious sales target (10% of total portfolio, 5% incremental to Brand)• Delivered best ever Digital support for the Brand, resulted in higher Digital advertizing awareness vs. TV

Set up Digital Marketing in P&G Eastern Europe bringing spending in Digital from 1% to 7% of total Media budgets:•Developed Digital Strategies (who/what/how), designed and implemented on-going Digital Platforms for Always, Pampers , Gillette and Laundry portfolio•Lead and executed major Digital Projects for key Brands (Always, Pampers, Pantene, Gillette, Olay, Head&Shoulders, Discreet, Tide)•Digital capabilities establishment for marketing organization: lead Digital marketing trainings for Brand Teams, created a pool of Digital agencies with further assessment and development (both creative and buying), launched corporate consumer Data solution

KEY ACHIVEMENTS:• Qualified and launched major product innovation (TV, print, packaging, in-store strategy), realized in 6% incremental sales • Lead Lenor Deep Dive review, prepared 360 degree business analysis, identified fundamental issues, prepared, aligned and executed revival plan, which lead to share growth after 2 years of consistent decline

KEY ACHIEVEMENTS:• Developed, aligned internally and externally and launched conceptual initiative in partnership with top female magazine Cosmopolitan (TV, Print, packaging, internet, in-store), initiative was reapplied in several markets, sales growth 7%• Developed and launched consumption program (packaging, pricing strategy, in-store plan), increased sales of bulk sizes +33%, sales growth +6%