Anna Popova Email and Phone Number

- All processes related to the LTV prediction model (development, accuracy control, research);- Support and development of all major reports used by the marketing team (Tableau);- Design a revenue and install distribution system for the IOS platform based on SKAD data and probabilistic attribution;- Design, implementation, and regular collection of anti-fraud reports for partners;- Different research connected with retargeting, attribution, UA performance, etc.;- Close cooperation with data engineers in the development of optimal data processing, and new functionality creation; - Data quality control and managing data issues, communication with MMP;

- Leading a Marketing Analytics team;- Development and support all processes, related to the LTV-model;- Ad-hoc research for UA and Ad-monetization team;- dashboards (Redash);- close work with the Data Engineers team, participation in the design of the data schema during the MMP change process;-work with MMP's: Appsflyer, Adjust;

- Leading a Marketing Analytics team;- Designing data structure for BI system and analytics department (in close cooperation with a Data Engineers team);- Creation and maintaining a predictive model for a large number of applications;- Creation of an automatic system for LTV-model accuracy control;- Participation in the development of an automatic UA system and predictive algorithm for it;- Designing a data-validation system for comparing with Stores and partners; - Ad-hoc requests from the UA team, dashboards (Tableau);

- Development and support LTV-model;- Conducting analytical research for the UA team;- Participation in creative tests evaluation;- Data quality control and working with MMPs: Tune, AppsFlyer;