Anna Potena

Anna Potena Email and Phone Number

Merchandising Director presso Serapian @ Serapian
milan, lombardy, italy
Anna Potena's Location
Milan, Lombardy, Italy, Italy
Anna Potena's Contact Details

Anna Potena work email

Anna Potena personal email

About Anna Potena

Leather Goods Merchandising Director in the Luxury Accessories field.Professional goals: improving personal knowledge and enhancing the level of professional skills in new business experiencesSkills/Qualifications: Motivation for Sales, Meeting Sales Goals, Sales Planning, Negotiation, Customer Network Management, Luxury Accessories Market Knowledge, Product Knowledge, Collection Plan, Pricing, Reporting Skills, Competitive Analysis

Anna Potena's Current Company Details
Serapian

Serapian

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Merchandising Director presso Serapian
milan, lombardy, italy
Website:
serapian.com
Employees:
17
Anna Potena Work Experience Details
  • Serapian
    Merchandising Director
    Serapian Sep 2023 - Present
  • Serapian
    Merchandising Manager
    Serapian Aug 2017 - Sep 2023
    Milano, Italia
    Leather Goods Merchandising Manager- Seasonal Collection Planning, according to historical sales data, collectionfunctionality and price ranges- Coordination of the product development with the Product team- Collection pricing and definition of the price-lists- Organization of the buying campaign: linesheets, color cards, samples- Analysis of the performance of the product (sell-in, sell-out), elaboration of Merchandising Reports, competitors and market analysis- Collaboration with Communication for product descriptions, catalogue/adv selections- Collaboration with Production team for deliveries and replenishments of permanent items- Elaboration of the Suggested Selection for the DOS and wholesalers- Seasonal Product training and periodical market visitsResponding to Marketing DirectorResponsibility of a team of two people
  • Serapian
    Sales & Merchandising Manager
    Serapian Jun 2013 - Jul 2017
    Milano
    SALES:- Wholesale and Franchising customers management: maintaining relationships with clients by providing support, information, and guidance- Seasonal budgets analysis and definition- Seasonal collection sales in the Company Showroom, maintaining forecasted sales volumes and product mix- Sales campaign reporting- Monitoring of sales trends of the different marketsMERCHANDISING:- Seasonal Collection Planning, according to historical sales data, collection functionality and price ranges- Collection pricing and definition of the price-lists- Elaboration of the Suggested Selection for the customers- Seasonal Product training- Sell in and sell out analysis, elaboration of Merchandising Reports, competitors analysis
  • Sixty Spa
    Franchising Buyer & Supervisor
    Sixty Spa May 2009 - Jun 2013
    - Responsible for 12 stores in Italy and 5 abroad, branded Murphy&Nye and Refrigiwear- Stores performance analysis and monitoring of sales, stock level, sell- through, with focus on the main KPI - Qualitative sales analysis, replenishments and merchandise integrations/change- Seasonal budgets analysis and definition- Seasonal sales campaigns in Company Showroom, order creation together with Franchisees, respecting defined buying budgets - Definition of commercial and contractual agreements and management of relationships with Franchisees- Periodical stores visits
  • Sixty Spa
    Franchising Development Coordinator
    Sixty Spa May 2007 - Apr 2009
    - Analysis of target markets/countries/cities- Research and selection of the best locations for positioning stores (city centre and/or shopping malls)- Franchisee recruitment through direct researches for high potential partners, spontaneous contacts via web and/or phone, indirect contacts received from Branches and/or Regional Agencies- Opening proposals evaluation: analysis of potential Franchisees company profile, business plans and P&L analysis for verifying business sustainability- Kick off to roll-out activities, following opening projects approval, in close collaboration with other involved Company Departments (Interior Design, Customer Service, IT, Visual Merchandising)- Franchising contracts management
  • Camera Di Commercio Italiana Per La Svizzera
    Internship
    Camera Di Commercio Italiana Per La Svizzera Oct 2006 - Dec 2006
    Support to Commercial Dept. and Fairs & PR Dept.

Anna Potena Skills

Determination Organizational Leadership Customer Relations Employee Relations Problem Solving Conflict Resolution Comprehension Flexible Working Sensitivity Proactivity Windows Mac Os X Microsoft Office Internetworking Commercio Al Dettaglio Customer Service Merchandising Management Trattative Moda Assistenza Clienti Vendite Determinazione Dei Prezzi Business Plan Abbigliamento Strategia Di Marketing Analisi Dei Trend Vendite All'ingrosso

Anna Potena Education Details

Frequently Asked Questions about Anna Potena

What company does Anna Potena work for?

Anna Potena works for Serapian

What is Anna Potena's role at the current company?

Anna Potena's current role is Merchandising Director presso Serapian.

What is Anna Potena's email address?

Anna Potena's email address is an****@****ail.com

What schools did Anna Potena attend?

Anna Potena attended Università Degli Studi 'gabriele D'annunzio' Di Chieti - Pescara, University Of Bayreuth.

What skills is Anna Potena known for?

Anna Potena has skills like Determination, Organizational Leadership, Customer Relations, Employee Relations, Problem Solving, Conflict Resolution, Comprehension, Flexible Working, Sensitivity, Proactivity, Windows, Mac Os X.

Who are Anna Potena's colleagues?

Anna Potena's colleagues are Agata Drago, Deborah De Moraes Simoes, Catherine Márquez, Maria Maslova, Michela Marchio, Benedetta Ferrati, Ilaria Perta.

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  • Anna Potena

    Assistente Tecnico Presso Istituto Zooprofilattico Sperimentale Del Mezzogiorno
    Italy
    1
    izsmportici.it

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