Act as key HR business partner to CEO and lead the HR function for a 700+ employee organization, with a focus on driving digital transformation and aligning human capital strategies with the company's innovation goals.Collaborate with the CEO and management team to develop and execute initiatives around digital innovation, and automation, ensuring the workforce is equipped for emerging industry demands.Lead efforts in talent management and leadership development, utilizing data-driven methodologies and digital tools to identify, nurture, and retain top talent in an increasingly challenging environment.Oversee high-potential talent development programs, ensuring a continuous pipeline of future leaders capable of driving the company’s digital transformation agenda.Play a key role in promoting a culture of innovation and agility, embedding new technologies and fostering a mindset of continuous improvement and adaptability across the organization.Partner with the executive team to define and execute on organizational redesign projects that ensure that talent capabilities evolve with the company’s digital goals.Spearhead change management initiatives related to the adoption of AI technologies and other digital advancements, ensuring seamless integration into business operations while supporting employee engagement and productivity.

Acted as the strategic HR business partner for the Russia & Kazakhstan cluster, driving talent acquisition, learning and development, and organizational transformation within the broader European region. 800+ employees.Led talent management initiatives, developing high-potential employees and implementing comprehensive succession planning to ensure leadership continuity in a rapidly evolving industry.Spearheaded change management projects aimed at enhancing business agility and fostering a culture of innovation and adaptability, supporting the company’s long-term strategic goals.Played a key role in organizational design and development, ensuring that the structure and processes aligned with business needs and emerging market trends.Collaborated with the global HR leadership team, reporting directly to the Kantar Insights CHRO, to align local HR strategies with global business objectives, focusing on digital transformation and workforce readiness for future challenges.Actively participated in the global HRDs network, sharing best practices and driving forward-thinking HR strategies that supported Kantar Insights’ growth and transformation across regions.

Joined the GroupM team in Russia for a 6-month HR consulting project, focusing on aligning the local HR team with the global HR agenda.Partnered with the local CEO and global HR leadership to implement key strategic HR initiatives, ensuring consistency with GroupM’s global objectives and best practices.Provided guidance on HR strategy alignment, talent development, and organizational design, driving improvements in workforce efficiency and engagement.Facilitated the integration of global HR policies at the local level, adapting them to meet the unique needs of the Russian market while maintaining adherence to global standards.

Established and led the HR function at the Russian branch, responsible for developing and implementing HR strategies aligned with business goals.Drove key initiatives in talent management, organizational development, and learning and development, ensuring the company attracted, retained, and developed top talent.Managed internal and external communications, including HR branding, to strengthen the company’s reputation and employee engagement.Led the design and execution of corporate HR programs, including recruitment, retention, and development systems, focused on building a high-performing culture.Oversaw a local team of HR professionals and led the localization of international HR projects, ensuring they were effectively adapted to the Russian market.

Head of HR and Corporate Communications function for TNS in Russia and Kazakhstan.

Successfully established the in-house PR function from the ground up, creating and leading a fully operational PR team.Developed and executed comprehensive PR strategies to enhance the company’s visibility, reputation, and market presence.Led media relations, corporate communications, and public engagement initiatives, positioning the company as a key player in the industry.

Provided comprehensive PR support to clients across various industries, including telecom, media, market research, finance, and tobacco.Managed high-profile accounts for renowned clients, including TNS, delivering tailored PR strategies to meet specific business objectives.Oversaw the execution of media relations, corporate communications, and branding initiatives to elevate client visibility and engagement.