Anna Ptak

Anna Ptak Email and Phone Number

Senior Product Manager w BSH Home Appliances Group @ BSH Home Appliances Group
munich, bavaria, germany
Anna Ptak's Location
Ropczycko-Sędziszowski, Podkarpackie, Poland, Poland
About Anna Ptak

Anna Ptak is a Senior Product Manager w BSH Home Appliances Group at BSH Home Appliances Group. She is proficient in niemiecki and angielski. Colleagues describe her as "I had the pleasure to work together with Anna for two years in a team of product managers and to be her mentor for one year. Anna has a deep understanding of market analysis including ideas how to gain market insights beyond market data reports or market studies. Based on these insights she developed a well founded concept for a new product range. For these products she developed product specifications and initiated the sourcing process which at this point of time is still… Show more"

Anna Ptak's Current Company Details
BSH Home Appliances Group

Bsh Home Appliances Group

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Senior Product Manager w BSH Home Appliances Group
munich, bavaria, germany
Website:
bsh-group.com
Employees:
2438
Anna Ptak Work Experience Details
  • Bsh Home Appliances Group
    Senior Manager Of Product Management
    Bsh Home Appliances Group Apr 2022 - Present
    Rzeszów, Woj. Podkarpackie, Polska
  • Bsh Home Appliances Group
    Product Manager
    Bsh Home Appliances Group Mar 2017 - May 2022
    Rzeszów / Warsaw / Munich
    1. Leading of new category development process (from marketing side)2. Supporting Group-Lead with proposal to prepare new roadmap3. Driving story line development 4. Commercialization demand requirements and implementation product roadmaps with technology product teams5. Coordination interaction of involved expert team in product projects6. Contribution category's communication strategy through specific project requests; implementation this communication strategy7. Driving sub-category's product design within brand guidelines and consultation of design experts8. Performing Life -Cycle managements and monitoring of projects / series / management of variants 9. Identifying of customer needs and deduction of products ideas/concepts, in alignment with trend and innovation considering innovation / category / brand strategy 10. Requesting / conducting market research i.g. UX tests in cooperation with category head to analyze general market potential and testing specific product ideas / features11. Taking part in International Trade Fairs in Home Appliance Area (IFA, Kanton, HK Fairs)
  • Bsh Sprzęt Gospodarstwa Domowego Sp. Z O.O.
    Junior Product Manager / Młodszy Kierownik Ds. Zarządzania Produktami
    Bsh Sprzęt Gospodarstwa Domowego Sp. Z O.O. Apr 2016 - Mar 2017
    Rzeszów, Woj. Podkarpackie, Polska
    Split between two roles: - as a Product Manager responsible for product launches and series management for particular categories - and as a Category Manager responsible for contacting with internal Customers (BSH local Subsidiaries) in terms of price positioning of new products, providing essential product information, ect. Detail description of role PM is included in Product Manager position (above), role of Category Manager - below
  • Zelmer S.A.
    Specialist Of Market Development / Specjalista Ds. Rozwoju Sprzedaży
    Zelmer S.A. Jan 2015 - Mar 2016
    Rzeszów, Woj. Podkarpackie, Polska
    1. Preparing pricelists for customers from B2B channel from European and Asian countries. 2. Informing Customers about novelties in the range.3. Arrangement process of launching products dedicated for particular Customer.4. Preparing sales forecast 5. Support of launching new brand in SDA area (choosing porfolio, preparing benchmarks, profitability calculation, taking care of documentation and POS Materials creation)Category Manager Responsibilities from January 2016 till March 20161. Making proposal for category's strategy for assigned countries together with local Category Managers in subsidiary and giving input for subcategories' new roadmaps considering local insights2. Based on global product series updating country assortment in collaboration with local CM3. Alternating with regional CMs global coordination of individual launches; implementing all launches for assigned countries 4. Giving input for new products ideas5. Driving countries' new roadmaps for category from global category roadmap6. Guiding local Category Managers and finally deciding on pricing and marketing spending w/in strategic frame provided by global CM, PP and head of category.7. Coordination pricing strategy across region’s countries within global guardrails set by head of category 8. Guiding local CM on variant mgt. and countries phase –in and phase-out planning
  • Zelmer S.A.
    Junior Specialist Of Market Development / Młodszy Specjalista Ds.Rozwoju Sprzedaży
    Zelmer S.A. Apr 2014 - Dec 2014
    Rzeszów, Woj. Podkarpackie, Polska
    1. Analysis of approaching new markets2. Drawing up open letter for new Customers / First phone contact with new potential Customers3. Supporting General Manager in operational tasks regarding contract/price negotiation4. Informing Customers about novelties in the range (launch presentations/ folders/ product samples shipment)5. Sales forecast preparation6. Participation in regular business meetings with Customers

Anna Ptak Education Details

  • Politechnika Rzeszowska Im. Ignacego Łukasiewicza
    Politechnika Rzeszowska Im. Ignacego Łukasiewicza
    2014

Frequently Asked Questions about Anna Ptak

What company does Anna Ptak work for?

Anna Ptak works for Bsh Home Appliances Group

What is Anna Ptak's role at the current company?

Anna Ptak's current role is Senior Product Manager w BSH Home Appliances Group.

What schools did Anna Ptak attend?

Anna Ptak attended Politechnika Rzeszowska Im. Ignacego Łukasiewicza.

Who are Anna Ptak's colleagues?

Anna Ptak's colleagues are Jordan Maves, Bernhard Herold, Andrea Hornung, Jessica Ruck, Mohamed Wayab, Tomaž Pinter, Игорь Колотин.

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