Anna Pycińska Email & Phone Number

Warsaw, Pl

Warsaw

Warsaw

Warszawa, Woj. Mazowieckie, Polska

Achievements : Leading the international team of the project on launching of new range of spices under Vegeta brand.Creating of the marketing department in Poland.Responsibilities:Defining the marketing objectives and creating the marketing plans.Creating the marketing strategies. Planning and expenditure of marketing budget together with reporting of marketing activities effectiveness to the Board Members.Participation in international projects concerning… Show more Achievements : Leading the international team of the project on launching of new range of spices under Vegeta brand.Creating of the marketing department in Poland.Responsibilities:Defining the marketing objectives and creating the marketing plans.Creating the marketing strategies. Planning and expenditure of marketing budget together with reporting of marketing activities effectiveness to the Board Members.Participation in international projects concerning strategy for Podravka group and new product development.Supervision of the selection and cooperation with marketing and research agencies and media house.Managing of the marketing department and building the effective motivational programme.Cooperation with R&D and Sales Departments in order to plan marketing promotions and new product development. Show less

Warszawa, Woj. Mazowieckie, Polska

Achievements: Initiating of the growth of Warzywko brand within Podravka through the launch of dried vegetables Warzywko.Optimisation of the product offer of Vegeta and launching of Vegeta Natur in a response of the natural food expectations of the consumers. Responsibilities:Brand image development of Vegeta and Warzywko brand on the Polish market.Creating and implementing of marketing strategy.Launching new products under Vegeta and Warzywko brand.Management… Show more Achievements: Initiating of the growth of Warzywko brand within Podravka through the launch of dried vegetables Warzywko.Optimisation of the product offer of Vegeta and launching of Vegeta Natur in a response of the natural food expectations of the consumers. Responsibilities:Brand image development of Vegeta and Warzywko brand on the Polish market.Creating and implementing of marketing strategy.Launching new products under Vegeta and Warzywko brand.Management and responsibility for marketing budget.Preparing and implementing of marketing programmes.Preparing, performing and implementing of annual marketing plan.Monitoring of competitors activities and appropriate reaction for market changes.Relationships management with external partners e.g. media and advertising agencies.Monitoring and analysis of market data.Marketing and production activities support on the international markets. Show less

Warszawa, Woj. Mazowieckie, Polska

Achievements:Planning and coordination of the participation of the most important KOLs (Key Opinion Leaders) for the conference in Japan.Organisation of the company’s participation in Mother&Baby fairs.Responsibilities:Preparing and implementing of marketing activities for Enfamil brand.Analysis of market data (IMS and Nielsen).Monitoring of competitors’ activities.Budget monitoring and marketing expenses recording.Cooperating with medical and legal… Show more Achievements:Planning and coordination of the participation of the most important KOLs (Key Opinion Leaders) for the conference in Japan.Organisation of the company’s participation in Mother&Baby fairs.Responsibilities:Preparing and implementing of marketing activities for Enfamil brand.Analysis of market data (IMS and Nielsen).Monitoring of competitors’ activities.Budget monitoring and marketing expenses recording.Cooperating with medical and legal department regarding marketing activities. Cooperating with advertising agencies and events realization.Close cooperation with sales, registration and logistic departments.Participation in market research: FGI, CATI.Company representation during fairs.Cooperation with medical and parental magazines. Show less

Certificate: Professional Diploma In Marketing (Cim), Marketing With The Chartered Institute Of Marketing

Podyplomowe Studium Marketingu I Strategii Marketingowych

Magister Inżynier (Mgr Inż.), Wydział Nauki O Żywieniu Człowieka I Konsumpcji

Psychologia Społeczna