Mission-oriented chief marketing officer with13 years background in the FMCG and 3 years at RETAIL sector with highly-developed skills on: Change management, Leadership, Creativity, Teamwork, Agility.Successfully developed FMCG products and brands, and made them leaders of different markets. During my first year in RETAIL check growth increased up to 15% for like for like period. Interested in chief marketing officer position to improve efficiency and revenue.Aspiring to work in progressive and innovative company, ready to join the team of ambitious leaders.
Terrafood
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Chief Marketing OfficerTerrafood Apr 2024 - PresentKiyv
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Marketing Director Komo, Cheese Club, KanivKomo Ukraine Oct 2022 - Jul 2024Kyiv, Kyiv City, Ukraine
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Директор По МаркетингуSynevo Dec 2020 - May 2021Киев -
Brands And Products Creator, Change ManagerПредприниматель Jun 2020 - Dec 2020
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Chief Marketing OfficerEko-Market, National Retail Company Apr 2017 - May 2020KyivKey achievements:Built and supervised a global marketing team of colleagues and senior marketing professionals.Implemented 3 new marketing campaigns each year that resulted in annual growth of 6% on averageBuilt new digital ad spending strategies that improved ROIs by 20% within 24 months.Launched new goods strategy that led to the check increase by 20% in averageBuilt new strategy that made sales and checks growth to 20% and 15% respectivelyBudget optimization in 2,5Launch call-centreLaunch e-commerce -
Marketing DirectorThree Bears May 2014 - Jan 2017KyivDeveloped new products and brand portfolio Key achievements Margin increase and profit growth due to the change of strategy in terms of more profitable productsIce-cream: MONACO, ТВОЯ ФЕРМА, Fitline, Моржо, Главхолод, Ведмеді - share growth from 9% to 11% in cash in a yearFrozen convenience food: Від Шефа, Мішутка - share growth from 13% to 21% in cash in a year
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Group Marketing DirectorS.I. Group Aug 2005 - May 2014DniproS.I. GROUP, Dnipro - Snack production, grocery, household: brands: ™ Козацька Розвага, ™ Флинт, ™ Мачо, ™ Морские, ™ Семки, Хуторок, ™ FANTASY, etc. 08/2005 – 05/201408/2005 - 06/2008- brand manager Flint06/2008 - 12/2009 - business unit head (R&D, production, marketing, finance in scope)12/2009 - 05/2014 - marketing director of snack group brandKey achievements Market leader ™ Flint - share growth from 11% до 80% in cashGrowth of snack share group brands from 10% to 50% in cashMargin increase and profit growth due to the change of strategy in terms of more profitable productsCreation of adaptive marketing strategies for all snack category brands for 8 international markets
Anna Pylypenko Education Details
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Chartered Institute Of Marketing, Kiev (In Progress) -
Nobel University (University Of Economics And Law)Finance And Economy
Frequently Asked Questions about Anna Pylypenko
What company does Anna Pylypenko work for?
Anna Pylypenko works for Terrafood
What is Anna Pylypenko's role at the current company?
Anna Pylypenko's current role is Chief marketing officer / Products and Brands developer.
What schools did Anna Pylypenko attend?
Anna Pylypenko attended Chartered Institute Of Marketing, Kiev (In Progress), Nobel University (University Of Economics And Law).
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Anna Pylypenko
Influencer Marketing Specialist | Створюю Стратегічні Партнерства Між Брендами Та БлогерамиUkraine -
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