Former CPA turned MBA with a passion for marketing strategy with experience in developing experiential and integrated marketing strategies that build brand awareness, drive sales and increase loyalty. Experience managing Toyota’s music, sports, outdoor & recreation sponsorships and lifestyle events portfolio. Has developed multi-year partnerships delivering over $20MM in co-marketing value across automotive, retail, apparel and health & fitness brands. Leads x-functional, x-company and agency teams through strategic planning and execution across a wide variety of business and marketing issues including: Sponsorship and Events Strategy and Strategic Brand Partnerships. Specialties: Sponsorship, Brand Partnerships, Experiential, Event Marketing, Consumer Marketing, Integrated Marketing, Multicultural Marketing, Youth Marketing, Luxury Marketing, Consumer Insights, Trend Tracking, Insights & Implications, Strategic Planning, Brand Strategy, Creative Development, Content Production, Social Media, PR, Digital Marketing, Team Management, Agency Management, Public Speaking.
Listed skills include Future Trends, Engagement Marketing, Social Media, Strategic Partnerships, and 21 others.