Spearhead a cross-discipline marketing team to develop strategic plans and create authentic and engaging experiences focused on improving opinion and consideration to drive sales; resulting in 3MM Brand Engagements, 1B Brand Impressions and 850K In-vehicle Experiences in 2013 alone. Develop integrated marketing plans and negotiate sponsorships and brand partnerships for pre-launch, launch and sustain campaigns, develop activation strategy and creative assets, manage budget and build… Show more Spearhead a cross-discipline marketing team to develop strategic plans and create authentic and engaging experiences focused on improving opinion and consideration to drive sales; resulting in 3MM Brand Engagements, 1B Brand Impressions and 850K In-vehicle Experiences in 2013 alone. Develop integrated marketing plans and negotiate sponsorships and brand partnerships for pre-launch, launch and sustain campaigns, develop activation strategy and creative assets, manage budget and build internal cross-functional alignment for execution across multiple channels. Lead teams across 4 different agencies (including Saatchi & Saatchi Los Angeles, Burrell Communications, Conill and Intertrend). Notable programs for Corolla, Sienna, Highlander and Prius launches. Show less

Pioneered a new strategic planning process by creating a proprietary trends framework to track, analyze and integrate Consumer Trend information and implications into all functional areas across organization. Conceptualized and developed compelling new product concepts in support of white-space innovation through translation of trend insights into new brand experiences and advanced product directions and strategies.Developed strong, collaborative relationships with affiliate… Show more Pioneered a new strategic planning process by creating a proprietary trends framework to track, analyze and integrate Consumer Trend information and implications into all functional areas across organization. Conceptualized and developed compelling new product concepts in support of white-space innovation through translation of trend insights into new brand experiences and advanced product directions and strategies.Developed strong, collaborative relationships with affiliate groups and divisions to ensure alignment of direction with insight generation, brand strategy, idea generation, and concept development. Advised, consulted and guided internal teams across marketing, engineering, design, product planning and advanced product strategy functions through custom designed workshops and brainstorming and prototyping sessions. Show less

The Graduate Marketing Associate program consisted of three six-month rotations across Toyota, Scion and Lexus divisions. Long Range Market Planning - Fall 2009Identified significant shifts in Global Culture and Design and shared findings with senior product planners and designers at Toyota USA and Japan to guide future product development. Scion National Advertising/Media - Spring 2009Managed all aspects of xD Release Series 2.0 marketing campaign, including… Show more The Graduate Marketing Associate program consisted of three six-month rotations across Toyota, Scion and Lexus divisions. Long Range Market Planning - Fall 2009Identified significant shifts in Global Culture and Design and shared findings with senior product planners and designers at Toyota USA and Japan to guide future product development. Scion National Advertising/Media - Spring 2009Managed all aspects of xD Release Series 2.0 marketing campaign, including advertising creative and grassroots marketing efforts.Lexus Event Marketing and Partnerships - Fall 2010Coordinated all aspects of major event sponsorships. High profile events include: US Open Tennis, Harvest Food-to-Table, Lexus Champions for Charity, Stella McCartney-Lexus Hybrid Living and the Cedars-Sinai Board of Governors Gala Show less

Defined internet strategy for brand with corresponding recommendations and tactics to more effectively reach Downy's target consumer, build brand equity and increase marketing ROI.Conducted comprehensive in-market analysis of Downy's African American business and recommended marketing plan to increase penetration and deliver volume growth.Developed interactive marketing plan for $20MM new product launch, managed creative process with interactive agency and evaluated final… Show more Defined internet strategy for brand with corresponding recommendations and tactics to more effectively reach Downy's target consumer, build brand equity and increase marketing ROI.Conducted comprehensive in-market analysis of Downy's African American business and recommended marketing plan to increase penetration and deliver volume growth.Developed interactive marketing plan for $20MM new product launch, managed creative process with interactive agency and evaluated final execution for alignment with brand strategy. Show less

Managed cross-functional teams comprised of firm's specialty groups (actuary, tax and IT audit) for the audits of domestic and international investment and asset management companies, specifically mutual funds, hedge funds, and private equity fund families and complexes.