Brand Manager
CurrentBrand Management:Develop and implement brand plans and trade marketing initiatives for the assigned portfolio of brands.Maintain strong relationships with principals through regular review meetings and effective communication.Ensure brand strategies are aligned with overall business objectives and contribute to profitability and sales growth.Marketing Campaigns:Plan and execute brand communication activities and marketing campaigns across various channels, including trade and consumer promotions.Monitor market trends, consumer behavior, and competitor activities to identify opportunities and key issues.Analyze marketing campaign performance and provide recommendations for adjustments to improve profitability.Agency and Supplier Management:Manage relationships with external agencies such as PR, print, and event partners.Liaise with creative, digital, and PR media agencies to develop effective marketing materials across press, digital, social, and point-of-sale channels.Financial and Budget Management:Oversee the financial management of marketing budgets and promotional activities, ensuring adherence to targets and optimizing resource allocation.Collaborate with internal stakeholders to develop strategic and joint business plans that drive brand growth.Sales Collaboration:Collaborate closely with sales managers and the sales team to drive brand presence and market penetration.Provide sales support through product training, pre-sell sheets, promotional calendars, and joint business plans.