Lead information management, business intelligence reporting, and analytics for direct marketing fundraising. Develop integrated data strategy to inform the build of our data warehouse in Civis (redshift).

Building results-focused omni-channel fundraising analytics, creating models for marketing campaigns, performing cluster analysis, advising on strategic information management for division-wide goals.Using: sql, python, pandas, sklearn, civis platform, everyaction, tableau

The Deputy Director of Analytics is both a strategist and an analyst/coder. I am responsible for defining analytics projects, writing the code, creating visualizations, and communicating the findings to non-technical audiences.

Maximize the fund raising success of our direct response clients with insightful reporting and analysis – using data from the fundraising ecosystem. Work with account managers on the CCAH team and with our clients – so they can develop relationships with donors that make their mission possible.

Increased my portfolio's annual revenue from $5.1 million to $6.1 million over 5 years.Perform all data analysis, segmentation, and file production for the direct marketing program. Communicate the results of my analyses to audiences ranging from customer service representatives to PBS station leaders.Use SQL select statements to mine our data warehouse of over 6 million gift records.

Direct MailDeveloped annual plan with Individual Giving Manager and fundraising consultantAnalyzed campaigns to develop strategies to produce increased net revenueWrote, co-wrote, or advised on all new lettersManaged vendors: Sought bids from printers and contracted with new acquisition list management vendorCarefully organized time and coordinated with all vendors to ensure adherence to very tight solicitation schedule Data ProductionPerformed complex queries in Raiser's Edge and Access to produce data for all campaignsFormatted and delivered data per each vendor's preferences: required data type manipulation, use of comma-separated values, and FTPMember Services SupportImplemented Customer Service Letter system both to record more information on individual donors and to promote a higher level of donor satisfactionCreated new member welcome packets to improve the donor

**I took on the duties of the Database Analyst in addition to working as the Development Specialist over the course of a year before being officially promoted to the Database Analyst position **Direct MailPerceived opportunity to increase giving among select group of donors. Authored very successful appeal to this group identified through my own research and analysisSegmented donor data for each mailing in accordance with our current cultivation strategiesEdited every direct mail appealCollaborated with Direct Mail Development Officer on messagingCoordinated specifics of mail production with print and letter shop vendorsTelemarketingManaged all aspects, from contract negotiation to results analysis of the fall 2005 major donor campaignWorked in partnership with the Direct Mail Development Officer on six basic-level donor phone campaignsGenerated data for production of callers' lead sheetsDeveloped system for gift entry and letter production which greatly improved efficiencyTracked donor and caller comments and made recommendations based on patternsDatabase ManagementManaged Raiser's Edge (RE) database of over 50,000 recordsProduced all data for campaigns utilizing highly complex series of queries in REPrepared monthly reports for Accounting Dept. and Executive StaffProduced reports for Development Officers analyzing donor giving patternsImproved organization and cleanliness of database so that it was more user-friendly for non-expert users in the departmentDonor StewardshipSaw a stewardship opportunity in a protest at our facility. Organized a campaign which cultivated closer relationships with major donors, attracted new donors, and raised nearly $8,000 in 3 days as a result of some e-mailsCreated a brochure that not only educated supporters but also provided them with the tools to become ambassadors to their friends for Planned Parenthood