Anna Riabushenko Email & Phone Number

Warsaw, Mazowieckie, Poland

Warsaw, Mazowieckie, Poland

In my expanded role at Room 8 Group, I led marketing for the Art and Trailers service lines, focusing on brand development, pre-sales, service portfolio management, and cross-departmental alignment.Brand Management:- Developed and maintained brand identities.- Executed brand strategies for consistency and recognition.- Directed brand collateral creation.Pre-Sales Development:- Created pre-sales materials (pitch decks, templates).- Contributed to customer proposal processes.Service Portfolio Management:- Aligned offerings with market needs.- Identified opportunities for new services.- Defined value propositions.Service Line Alignment with Marketing:- Coordinated with production and leadership.- Provided marketing updates to sales teams.- Developed educational materials with Sales Enablement.External Communication:- Developed and executed messaging strategies.- Managed communication channels (website, social media).- Ensured consistent branding and messaging.Market Research & Analysis:- Conducted market research and competitive analysis.- Provided data-driven insights for planning.- Monitored industry trends and customer preferences.Key Accounts Relationship Management:- Assessed needs and opportunities for key accounts.- Developed tailored strategies for key accounts.- Provided progress updates to leadership.In this role, I ensured marketing efforts aligned with company goals, enhancing brand recognition and market presence while fostering strong relationships with key accounts and internal teams.

Cracow, Małopolskie, Poland

At Room 8 Group, I led the strategic brand development of Heroic, a new Trailers and Cinematic Studio. My focus was on high-level brand initiatives and executing long-term marketing strategy to establish and grow the brand in the gamedev market.Key Responsibilities:- Brand Management: Led initiatives to create, develop, and maintain a strong and cohesive brand strategy.- Brand Ownership: Managed all aspects of the brand, including positioning, branding, identity, budgeting, promotions, and the website.- Analysis and Research: Provided valuable insights to the management, enabling data-driven decisions that shaped our strategic direction.- Market Expansion: Planned and executed strategies to increase brand impression, exposure, and market share.- External Communications: Ensured consistent and effective messaging across all channels, from the website and social media to PR and events.- Sales-Marketing Alignment and Pre-Sales Support: Facilitated the preparation of educational materials and pre-sales collateral to support the sales process.- Consumer Insights: Analyzed consumer behavior to inform marketing strategies.- Campaign Planning: Designed and implemented effective marketing campaigns and brand positioning strategies.- Performance Assessment: Evaluated the performance of new brand concepts and strategies using ROI and KPIs.- Strategic Vision: Developed a long-term brand vision and mission.- Partnerships and Communication: Collaborated with clients, partners, vendors, and internal specialists. My role required close collaboration with senior leadership on both corporate and studio levels, ensuring that branding and marketing efforts were aligned with business goals, ultimately driving brand recognition and loyalty.

Poland

Work on the identity and positioning of the new brand Development & implementation of the Go-to-Market StrategySupervision of the website development processImplementation of effective marketing campaigns to expand impression, exposure, andmarket share of the brand

Kyiv City, Ukraine

- Supervised rebranding and new positioning of the company- Created full package of success customer stories (interviewing the client, writing the text, approving the creation of video materials, promotion of this case in the media, application to international awards contests)- Conducted market research, analysis of target audiences, search for international practices and new approaches- Developed and implemented a communication strategy, interacted with the media, wrote PR-materials- Organized strategic sessions, team-building and corporate events, and photo shoots.- Fully managed the process of showreels and promo videos creation: prepared references, wrote scripts, coordinated the approval process, and promoted further.Created and developed the company's website and social networks.

Ivano-Frankivsk, Ukraine

- Launched new closes brand for moms; (market research, brand strategy);- Created and managed the site, all social media (Instagram/Facebook);- Communicated with opinion leaders, bloggers and public groups; - Targeted the audience and created campaigns in Facebook Ads Manager- Developed a chain of production, controlled supplies and contractors.

Ukraine

✓ Contributed to the major brand strategy development for STB channel;✓ Development of the sub-brand strategies for new media products and itsintegration into the general brand of the channel;✓ Created and managed the brand strategy for STB special projects;✓ Formulated the main marketing massage of a product and supervisedpromo development;✓ Brand advisory and supervision for production teams. Briefs for promomaterials (TV, Radio, Press);✓ Sponsorship packages and acquisition strategies for media buyers;✓ Managing publishers, contractors, partners.

Ukraine

- Launched and promoted more than 20 events (from 100 to 600 attenders);- Achieved the highest average conversion rate among the company (40%);- Designed and launched lending pages;- Created announces, press-and post-releases;- Searched and developed new promotion channels;- Communicated with partners and contractors;- Developed and implemented social media strategy.

▪ Social media marketing ▪ Copywriting, translating▪ Competitors' products and services research▪ Exploring the ways of increasing efficiency and profitability of products and services▪ Website maintenance▪ Market research▪ Online promotion of company services and activities▪ Trend analyzing, issue resolving▪ Web analytics▪ Social media optimization▪ B2B Marketing▪ E-Mail marketing▪ Social media strategy

Master'S Degree, Marketing

Bachelor'S Degree, Economics

Activities and Societies: Debate Team, Public Speaking