Anna Riva Email & Phone Number

Milan, IT

Milano

• I worked in the role of Senior HR Professional. In particular:
• From July 202 I was seconded to a wholly-owned subsidiary of IBM (DOCK Joined in tech). In this role, reporting to the HR Director of this subsidiary, I have taken on the responsibility for all HR processes.
• Beforehand, I worked in IBM Consulting (June 2018 - June 2023) reporting directly to the HR BP Leader. During my experience in IBM Consulting:
• Managed HR processes for a workforce of 1,100 individuals
• Played a critical role as liaison between HR team and BU Directors, as well as the various COE responsible for different HR processes
• Coordinated and implemented HR strategies, policies, and initiatives to align with the organization's broader business goals

Milan Area, Italy

• Led Marketing Analytics and Data-driven projects that require translating business needs into marketing analytics capabilities.
• Enabled clients to anticipate and predict their business evolution within several industries (e.g. retail and consumer products, finance & banking).
• Leveraged new generation technologies across Big Data and Analytics and make smarter decisions to provide actionable recommendations.
• Headed the team throughout the project life cycle starting with estimation, contract and change order creation to governance and scope management to status reporting and performance management.
• Implemented innovative text analytics technologies for banking to prevent churn and propose cross/up selling.

Milan Area, Italy

• I set up a new Statistics & Analysis business function with the objective to support the company’s top line growth and improve profitability through the adoption of business intelligence and data analytics tools
• Advanced analytics:- Supply-chain data analysis: implementation of a new model, based on real-time relevant information, to optimize the Point of Sales’ supply chain with the objective to reduce inventory costs and.
• Traditional Business Intelligence: - Development and implementation from scratch of a new business intelligence system based on market and company data sources - Creation of specific data reports and dashboards mainly.

Milan Area, Italy

• I was responsible for the planning activities of Groupon in Italy, leading a team of 25 analysts, to support the company’s decision-making process. My key responsibilities included:
• Schedule of online commercial deals to define product categories, pricing points and related margins, locations and partners’ quality
• Partners’ risk assessment focused on potential constrains in serving Groupon customers (e.g. supply-demand match)

Milan & Rome Area, Italy

• I was in charge of business & sales analysis managing a team of 3 people. My key responsibilities included:
• Analysis of company sales and market trends to support forecast and strategies definition
• Sales force productivity analysis (over 40.000 Point of Sale) with segmentation by revenue size, location and type of product
• Definition of sales force incentive schemes
• Risk analysis on betting products for the retail and online channels