As a UX Lead Designer for the Earth Hero app and web, I have the incredible opportunity to lead a team of passionate designers taking great pride in nurturing their talents and fostering a collaborative design culture that brings out the best in everyone. I enjoy working with cross-functional teams to translate business requirements into intuitive and visually stunning interfaces. We always prioritize user needs, ensuring every interaction is seamless and user-friendly.One of my proudest achievements is establishing a robust design system that guarantees consistency throughout the app and web and ensures efficient collaboration between design and development teams. Together with my talented team, we've dedicated ourselves to designing and developing user-centered experiences that empower our users to make environmentally responsible decisions effortlessly.

Created plan and conducted target audience interviews and usability tests for client’s new website and e-learning tool. Presented insight findings and aligned client's goals with user needs to create focal user flow and design principles for future iterations and interactions.Collaborated cross-functionally with strategy and development during Google Design Sprint method.

Visual Design: Conceptualized websites and publishing projects based on specific job requirements and ensured visual consistency throughout.Team: Collaborated with users, content creators, and publishers throughout the design process to ensure the success of the final product or service.Project Management: Initiated a time management system to implement prioritizing, goal setting, and decision making to cut in time on project’s length.Communication: Collaborated with clients and fellow designers to ensure a successful outcome of the final product or service.

UX Design: Set goals for a discovery phase and conducted four interviews to identify common usability issues for people with vision disabilities. Refined user flows and co-designed low-mid fidelity prototypes.Project Management: Motivated teammates to push through several iteration cycles. Facilitated two Design Sprints to help with decision-making.Communication: Handled communication between the design team and stakeholders.

Visual Design: Conceptualized publishing and large-scale graphic projects based on specific job requirements and ensured visual consistency.Research: Set objective for a discovery phase and conducted community interviews with targeted audience for individual projectsTeam: Collaborated with the client on project requirements, the audience on needs, and print shops to ensure a successful outcome.

My role was to connect with ASU’s staff and students of various backgrounds to understand their ideas and passions and collaborate with staff writers to narrate these stories for ASU's Office of Initiatives publication. This publications focused on schools’ innovation practices and students’ opportunities for entrepreneurship.Translated data to created user friendly interpretations of ASU's growth. Designed layouts for brochures, posters and screens.