Anna Rogacheva Email & Phone Number

Дубай, Объединенные Арабские Эмираты

− Drive B2С/B2B premium partnerships in over 30 European countries;− Grow and deploy premium benefits across European credit and debit card portfolios leveraging Visa’s premium product range for issuers, fintech’s, NeoBanks, agents and processors;− Manage benefits P&L, revenues (direct and indirect) and features roadmap for all premium benefit offerings in Europe;− Actively manage a pipeline of clients, solutions providers across all European markets;− Drive solution adoption including supporting client calls and RFP requests;− Look for commercial opportunities to scale/distribute premium products across the markets.

Москва, Москва, Россия

− Worked with local and regional teams to develop the small business (SME) and corporates in Russia;− Owned and executed on the strategy, sales plans and a pipeline of commercial opportunities.

Москва, Россия

Launched and managed products with key partners: Visa, Mastercard, Gazprom, Yandex, Megafon, etc.This includes:- Accounting of international payment systems (signing deals, growth of business card emission and pos turnovers)- Implementing marketing and communication plans to meet business objectives- Managing allocated budgets for partnerships- Launching of card products (digital, co-brand, premium cards)- Integrated White-Label partner products- Assessing customer satisfaction and effectiveness of communication- Monitoring market opportunities, card payment trends, cardholder's behavior- Controlling of KPI and other indicators.

Москва, Россия

- Rolled out bank's division and external communication strategy- Directed company's brand promotion both offline and online- Evaluated promotion channels' effectiveness

Москва, Россия

- Implemented a full range of PR activities (media coverage, event management)- GR activities (interaction with federal state bodies)- Realized marketing activities (ATL, BTL, digital, SMM, analytics)

Москва, Россия

- Managed and coordinated leadership of the School- Devised and implemented school's development strategy

Магистр, Государственное И Муниципальное Управление, 8

Бакалавр, Legal Studies, General

Бакалавр, Прикладная Политология, 9