Anna Romanenko Email & Phone Number

Киев, Украина

Киев, Украина

• Develop and execute marketing plans• Development of company brands portfolio• Manage the agency performance process – events/BTL• Drive performance against key brand growth measures; manages delivery of business and brand health performance. Leads the review of performance against targets• Working with Content and Promotions, develop and execute communication and promotional platforms for the brand across multi-channel and consumer touch points• Work with Key Account Managers to develop distribution, activities. Control of listing plans. Value chain control• Brand promotion on the market• Strategic planning, creating brand plans• Planning and budget management• Planning, conducting, and monitoring of activities• Sales analysis• Analysis of competitors' activities• Organization of events, work with event / BTL agencies• Organization of incentives for sales team• Development and production of POS materials

Киев, Украина

• Manage the analytics to provide reporting and insightful analysis of category trends and performance• Cooperation with brand manager to develop short- and long-term business goals• Planning and budget management• Preparation of monthly, quarterly, annual reports• POS materials production• Adaptation of global activities to market needs• Analysis of the effectiveness of activities, identification of problems• Selection and communication with BTL staff• Sales analysis• Control of stock and shipments• Communication with the staff of on-trade channel

Киев, Украина

• Develop and execute consumer marketing plans• Manage the agency performance process – events/BTL• Drive performance against key brand growth measures; manages delivery of business and brand health performance. Leads the review of performance against targets• Working with Content and Promotions, develop and execute communication and promotional platforms for the brand across multi-channel and consumer touch points• Work with Key Account Managers to develop activities• Brand promotion on the market• Strategic planning, creating brand plans• Planning and budget management• Planning, conducting, and monitoring of activities• Sales analysis• Analysis of competitors' activities• Organization of events, work with event / BTL agencies• Organization of incentives for sales team• Development and production of POS materials