With over 30 years of work experience in consumer behavior, market research, and customer insight, I am passionate about helping brands create impactful and authentic narratives that resonate with their audiences. I founded Beyond the Narrative, a company that offers innovative and pragmatic solutions to the challenges that brands face in the current environment. I value collaboration, creativity, and curiosity, and I strive to bring diverse perspectives and experiences to the team and the clients.At Beyond the Narrative, I lead a team of experts who provide insights and strategies for brands across various industries and markets. We use a combination of quantitative and qualitative methods to understand the needs, preferences, and motivations of consumers. We then translate these insights into compelling and actionable narratives that help brands connect with their customers and achieve their goals. Some of the projects that we have worked on include developing new products, repositioning declining brands for future growth, B2B and B2C global segmentations and cultural forecasting.