Happy Head Health YOGA + PSYCHOLOGY courses and classes are a holistic way to invest in your mental health and happiness. Through proven body and mind techniques and skills, you will learn not only how to survive in life, but how to thrive. Read more and book on www.happyheadhealth.comOur weekly Happy Head Yoga classes are offered on a honesty box 'pay what you can' donations basis. Through your kind donations we can enable yourself and others to experience the mental health benefits of yoga.With hope, health and happiness, ANNA + DR.JENNI

Helping to nourish and grow the Blessed Yoga community through agile Channel, Content and Product marketing initiatives; driving membership numbers up and the Life Time Value of each member.

Conducted and delivered:- Qual Research and Audience Segmentation- Full UX review and improvement recommendations- Improvement to home page messaging- Implementation of quick UX fixes to improve sales funnel conversion - Unearth key Growth Insights and Ideas- Set up Test and Learn growth process- Full competitor comms review and brand audit- Brand development workshop- Strategic Brand Positioning and Creative Expression- Source and hire UX and UI talent- Input on wider business growth strategy and processes

Latest project:- Conduct audience segmentation research and develop a Multi-Channel Marketing plan against each segment for a new drug treatment in the Mental Health space.

As Head of Marketing responsible for:- our Rebrand from "Pharmiweb Solutions" to "huumun" digital edge. human touch- our Account Based Marketing (ABM) and out reach, plan execution and budgetAs Group Account Director responsible for:- our ViiV, GSK and Shionogi client accountsMember of huumun's Executive Leadership Team

Various contracting roles Client and Agency side in Marketing, Project and Account Management while pursuing personal projects in Creative Writing, Wellness Coaching and Yoga teaching.

Southwest Airlines Account Director managing a client service team of 4.Partnering with the Planning Director we developed strategic positioning options for qualitative research that would lead to the re-postioning and re-brand of SWA in an increasingly competitive market. Concurrently oversaw the creative development and production of the interim brand style guide as well as TV, radio and print campaigns for ongoing retail sales.

A wonderful year out, to explore my passion for promoting Mental Health and Well Being. Studying Yoga, Philosophy and Co-active Coaching based on Positive Psychology and the Science of Happiness. Putting my studies into practice with my students and on paper with my writing.A practice I still continue to do and promote today... Follow me @happyheadyoga on Instrgram.

In partnership with the Executive Creative Director, set up and ran the BBH LA office specializing in finding new ways of working to deliver world class advertising and branded content much faster, much cheaper and on a project basis for Clients.Clients acquired and managed: Google Play, Google Chrome, Disney Pictures, Paramount, Rockstar Games, LACMA and Bjorn Borg.For Google Play (formerly Android Market) - Account lead overseeing the strategic and creative development of the Name and Logo, the Brand Positioning and creative execution of the launch campaign for Google Play.For Bjorn Borg – Sports fashion and lifestyle brandAs both the planner and account lead I led the global strategic re-positioning of the brand and creative development of their brand guidelines, print and social media campaigns, POS materials, catalogue photography and briefed and managed their PR and event agencies for product and campaign launches. For BBH LA – Wrote and got approval from key stakeholders of the business and marketing plan. Managed the office’s total budget and was accountable for the P&L of the business. Responsible for new business development and development of services and pricing structures. Achieved 18% profit and $2million in revenue in 2nd year.

BBH ShanghaiCoca-Cola’s enhanced water Ice Dew 3+ (China and Asia)- Drove the strategic positioning work across Coca-Cola’s water portfolio in Asia - In an unprecedented timescale delivered the launch campaign of Coca Cola’s first enhanced water - in 4 months we developed the product name, packaging design, TV, print and point of sale campaign.BPW & Coca-Cola Nestea and Real Leaf Tea (Taiwan and SE Asia)- Led the strategic positioning work across Asia’s tea portfolio- Through both qual and quant research developed the creative and oversaw the production of Real Leaf’s integrated re-launch campaign – including TV, print, point of sale and digital advertising.- Through qual and quant research led the creative development, production and key stakeholder sell in of integrated campaigns for Nestea, notably “So Refreshing” one of the highest performing campaigns to date - driving brand awareness, enjoyment and sales.Perfetti Van Melle, Mentos (China and Asia)- Ran the strategic pitch that answered how a stagnant brand could amplify its limited spend to become the most talked about candy amongst Chinese youth- Led the cross market sell in and development of 4 subsequent award winning TTL campaigns for China and Asia; delivering over 20% year on year volume sales increasesUnilever, Clear Hair care (China) - Led the creative development of an online solution that would enable the Clear brand to high-jack the Olympics without spending a cent on sponsorship.FedEx, Domestic Express launch (China)- For a very complex customer base led the development of a very successful CRM and ATL campaign announcing the launch of FedEx’s $1.8billion domestic express service in China.Diageo Johnnie Walker, Whisky (China)- Launched Johnnie Walker and whisky category in China with product/category educational campaign - Worked on the strategic thinking and creative execution of a local solution to make the brand’s global positioning relevant to the Chinese consumer.

BBH London (September 2002 to August 2005)2002 to 2005 Diageo Johnnie Walker, Whisky (Global): Account Manager on “Keep Walking” TV campaigns for Greece, Brazil and Taiwan and drove the development and sell in of the awarded “Icons” global print campaign and Blue Label “Best Seats” book.2004 to 2005 Unilever Becel / Flora, Heart Healthy food (Europe): Account Manager on ATL campaigns specifically tailored for the following markets and foods: Spain (biscuits), Sweden & Finland (cooking cream and oil) and Belgium (margarine). 2003 to 2005 Barnardos, Children’s Charity (UK): Account Manager on famous shock tactic Print Campaigns and DRTV.September 2002 Trainee on the BBH Graduate Training programme

Co-created Little Classics an online retail shop selling personalized baby gifts and classic children’s clothes. Wrote and implemented the annual marketing plan for the business. Managed the budget and external agencies handling PR, website design, trade fair material designs and packaging design and production. Set up, maintained and analyzed SEO campaigns and social media presence. Responsible for ongoing competitive analysis, pricing, promotions and product innovation pipeline.

FutureTV (February 2000 to February 2001) Content Co-ordinator building packages of Film, TV, Music and Interactive Services