Anna Rubi Velez Email and Phone Number

• Led and developed full go to market strategy and transformation for all products within the UK & Ireland Roche Digital Oncology range, accessing new market opportunities to radically transform cancer patient management. • Created the sales and pricing strategy, formed a deep network of relationships, by utilising communication and networking skills, across NHS and private hospitals, partner organisations and influenced KOLs. Coordinate multidisciplinary approach and training across sales,… Show more • Led and developed full go to market strategy and transformation for all products within the UK & Ireland Roche Digital Oncology range, accessing new market opportunities to radically transform cancer patient management. • Created the sales and pricing strategy, formed a deep network of relationships, by utilising communication and networking skills, across NHS and private hospitals, partner organisations and influenced KOLs. Coordinate multidisciplinary approach and training across sales, market access, business development and medical affairs.• Collaborated with various partners to win over £10m of public funding to create precision medicine applications within digital pathology, unlocking potential market growth in full digitalization and positioning Roche as an innovative market leader in digital oncology. Show less

• Devised a UK & Ireland Digital Pathology business, strategy and market access plan resulting in Roche gaining presence in a new market and being seen as a key digital player in diagnostics.• Managed launch and consolidation of new generation technology through leveraging experiences and success achieved in Spain. Analysed customer engagement and satisfaction, conducted research into competitive landscape and stablished relationships with KOLs.• Achieved instance success with a £1m… Show more • Devised a UK & Ireland Digital Pathology business, strategy and market access plan resulting in Roche gaining presence in a new market and being seen as a key digital player in diagnostics.• Managed launch and consolidation of new generation technology through leveraging experiences and success achieved in Spain. Analysed customer engagement and satisfaction, conducted research into competitive landscape and stablished relationships with KOLs.• Achieved instance success with a £1m tender win in the UK, additionally I significantly influenced Roche strategy across the EMEA – LATAM regions, given expertise, by working closely with global team. Show less

• Led strategy, integration and launch of new diagnostic and digital solutions into Roche’s oncology portfolio resulting in a shift in the markets willingness to adopt these technologies.• Accessed the market and positioned Roche as a leader for these innovative businesses through proactive collaboration with Sociedad Española de Anatomía Patológica, KOLs and creation of reference sites as well as influencing Consejerías de Sanidad (e.g. SAS, Osakidetza, SMS, ICS). • Led to over €2m of… Show more • Led strategy, integration and launch of new diagnostic and digital solutions into Roche’s oncology portfolio resulting in a shift in the markets willingness to adopt these technologies.• Accessed the market and positioned Roche as a leader for these innovative businesses through proactive collaboration with Sociedad Española de Anatomía Patológica, KOLs and creation of reference sites as well as influencing Consejerías de Sanidad (e.g. SAS, Osakidetza, SMS, ICS). • Led to over €2m of revenue within 3 years and value creation solutions appearing in over 60% of hospital tenders, enabled Roche’s overall win percentage to tangibly increase. Show less

Verification and validation of LIMS systems to guarantee software meets the specifications and requirements set by the hospitals and adapt to the needs marked by the hospital services.