BUDGET:• Market development forecast, sales volume forecast by category and SKU. • Defining marketing strategy and budget structure for the brands in competence. • Supervising and monitoring the compliance with the budgeted figures, A&P investments and ongoing economic performance of the product portfolio.SALES PLANNING:• Developing and proposal of brand portfolio, SKU list and pricing strategy by SKU. Sales volume reconciliations according to the market trend on regular basis. • Supporting sales department, providing marketing information and tools in order to achieve commercial goals and objectives. RESEARCH:• Research planning (brand and advertising tracking, consumer behavior and trends, etc.), results evaluation, taking strategic decisions upon results.PRODUCT STRATEGY:• Gathering and analyzing market KPIs evolution, defining short- and long-term strategic objectives to determine the instruments needed to achieve them (consumers’ promotion, media planning, etc.)• Defining country brand portfolio.COMMUNICATION, ADVERTISING & PROMOTION• Analysis of media market (opportunities, trends, main players, etc.) + General media planning (choice of channels, budgets, periods) • Media planning execution, campaigns execution control on weekly / monthly / total period basis • Creating or adapting TV, internet, OOH and other types of commercials with creative agencies’ capabilities. • Organizing and coordination of BTL, TTL, ATL activities, close cooperation with agencies on wide range of promotional activities • Post-analysis and evaluation of effectiveness of conducted activitiesTEAM MANAGEMENT:• Planning of marketing department headcount development along with the HR department and General Manager. • Growing the team of two JBMs, providing on-going guidance and coaching individually and for the whole team.

• Developing and executing long-term brand strategy in line with the area vision, planning and achieving short-term tactical goals. • Providing full cycle marketing support for Ferrero brands. • Helping to ensure consistent sales volume and value KPIs achievement.• P&L management in line with the company strategy.

- Adaptation of global strategy, creation of ATL, BTL activity plan, organizing and execution of planed marketing activities (TV, promo activities, press, sponsorships etc);- Budget tracking and ATL, BTL activities post evaluation;- Working with advertising agencies on relevant brand activities (TV, promo, digital, ect.);- Documentation workflow coordination: interaction with all departments and suppliers for payment, contracts etc;- Product packaging preparation process supervising and coordination (SAP, Wave);- Marketing reports preparation and research data analysis (Nielsen data analysis, portfolio & price positioning analysis etc);- Marketing materials control in warehouses

- Supporting of promo planning, organization and execution of marketing activities (promo activities, press, sponsorships etc.);- Budget tracking and promo activities post evaluation;- Work with advertising agencies on relevant brand activities (promo, digital, ect.);- Documentation workflow coordination: interaction with all departments and suppliers for payment, contracts etc.;- Product packaging preparation process supervising and coordination;- Assist in Marketing reports preparation and research data analysis (Nielsen data analysis, portfolio & price positioning analysis etc.);- Marketing materials control in warehouses.

• Planning, support and tracking of secondary placement standards execution. Analysis of secondary placement projects implementation in modern channel;• Support and control of internal project «My perfect store» in traditional trade. Organization of the project support programs;• Analysis of sales data and key performance indicators;• Leading “Ferrero Best practice” project;• Monthly preparation of information on trade-marketing initiatives for sales team;• The annual update of the Merchandising book, online training and other trade-marketing materials;• Organization and participation in meetings, conferences;• Documentation flow.

• conducting of the market reviews • identifying consumer preferences and demand forecasting• analysis of the strategy of product promotion: advertising, sales promotion• marketing justification of investment projects• participation in the business-plan preparation

* Collection and processing of analytical information about competitors' products * Assistance in preparation of promo action and PR-activities * Assistance in the analysis and evaluation of the distribution network * Assistance in the organization of press-conferences, negotiations, presentations