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Deliberate Product Director with creativity in big-picture product implementation. Research & strategic product leader for delivery of highly successful products with projected market demand and company growth as guiding principles. Product Manager with a detailed, systematic and thorough approach to defining requirements, shaping specifications and working with team members to create high quality products for customers. Good planner and problem-solver with in-depth understanding of tech products. Оver 8 years of product management experience.Member of "Empowering sustainability on Earth" initiative at University of California, Irvine.
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Chief Product OfficerSilk Agrotech Jan 2023 - PresentBuilding the soon-to-be-best agritech startup from 0 -
Chief Product OfficerAppmaster.Io Sep 2021 - Jan 2023San Francisco, California, UsResponsibilities:- Strategic product direction.- Work with cross-functional team from around the world to develop a strategy for international product development, implementation, and rollout.- Work collaboratively with developers, senior-level stakeholders, and partners to collect data and provide solutions.- Collaborate with marketing to adapt landing pages and messaging for specific markets.- Gain in-depth knowledge of our digital ecosystem, to be able to represent capabilities and understand how unique requirements can best be met.- Conduct basic research, interviews, and usability testing to understand the needs of users and how to meet them elegantly and effectively.- Integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs, as well as wants.- Inform product decisions with quantitative and qualitative data on user behavior and experimentation (e.g. a/b testing, survey data, usability studies).- Define methods and metrics for identifying success and failure while ensuring the team is clear on their objectives.Key achievements:- Launched on Product Hunt and became #2 product of the day; Under my leadership our product was named "High Performer Spring 2022" and "High Performer Summer 2022" in 4 categories by G2;- Achieved NPS of 93 out of 100;- Increased the number of non-bounced website visitors by 12 times;- Activated MRR generation and increased it from 0 to tens of thousands. -
Product Director For HotelsEmerging Travel Group Apr 2019 - Oct 2021Wilmington, Delaware, UsResponsibilities:- Manage a cross-functional team of 40+ people combined into 5 product teams (incl. developers, product managers, and analysts).- Use the Agile, Scrum & Kanban methodology to develop a suitable product management approach.- Work collaboratively with developers, senior-level stakeholders, and partners to collect data on deficiencies and provide solutions to long-standing issues.- Conceptualize long-range product roadmaps and strategies according to market data and research.- Translate information highly technical in nature to investors and senior staff and align product strategy with the market.- Perform CustDev activities and a/b tests to assess product health and formulate data-driven and data-informed product decisions. Oversee product design and coordinate all aspects of development and rollout.- Head product solutions supporting the rapid expansion and program proliferation from concept to reality.- Communicate product value, quality, and style to educate and entice potential customers.Key achievements:- Redesigned the processes in 3 major cross-functional teams which led to 35% efficiency improvement and $100.7k yearly cost savings;- Increased b2c product conversion by 38%;- Introduced machine learning into 4 major parts of business logic; Reworked long-term strategy for hotel product for b2c and b2b; Introduced more than 10 major changes to pricing logic; Integrated over 40 new suppliers and many more;- Grew from project manager to product director. -
Senior Product ManagerEmerging Travel Group Apr 2016 - Apr 2019Wilmington, Delaware, UsWas responsible for several parts of the OTA Hotels product. -
Product OwnerAmnet Programmatic Experts For Dentsu Aegis Network Oct 2017 - Feb 2018Paris, Île-De-France, FrShort term project. Responsibilities:- Programmatic: managed the development of a DMP platform.- Collaborated with the Chief Product Officer on product vision and pipeline.- Interfaced with clients, partners and other stakeholders to understand the business and technical needs.- Wrote complex technical specs based on project requirements and stakeholder needs.- Wrote meticulous user stories based on technical specs.- Managed tracking systems in place to the measure quantitative and qualitative success of each product and use this information to guide ongoing product decisions.- Developed the product line of the agency with a focus on data- products.- Integrated partners' external systems.- Participated in setting up advertising campaigns using DMP functionality.- Organized partnerships in the field of procurement and data processing.- Developed and optimized the ecosystem of purchasing external data.- Together with the analytics department - analyzed the effectiveness of data usage in advertising campaigns, searching for ways to improve efficiency.- Developed go-to-market plans that include key messaging, target customers, tactics to generate awareness and drive adoption. -
Expert / Cleantech & Sustainability ServicesEy Mar 2013 - Apr 2016London, GbMain spheres: project management as well as comprehensive analysis (comparative analysis, risk assessment) in the field of sustainable brand and business management, IT in sustainable development, green building, eco-development, sustainable supply chain, business planning, cleantech and recycling, international development assistance (foreign aid, ODA), green economy, energy transition (Energiewende), alternative energy sources, etc.My job was to manage a cross-functional team and provide sustainability advisory and audit services for major CIS companies (IT, oil & gas, Sports, Leisure & Consumer Goods, construction, telecom, utilities, financial services, public services, government bodies, NGOs):• annual and sustainability report preparation: GRI G3.1, G4; IIRC; ISAE 3000, AA1000, ISO 14001, ISO 20121, ISO 9001, ISO 26000 (incl. concept and structure development, data collection, analysis and writing) diagnostics and sustainability policy development;• green building certification consulting (LEED, BREEAM, DGNB, Green Zoom)• eco-development awards organization (Green Awards, Urban Awards)• diagnostics and sustainability policy development;• responsible finance and investment advisory;• energy efficiency advisory;• HSE risk analysis;• GHG emissions analysis;• sustainability audit and advisory.Another major task - business development (preparing presentations / commercial and technical proposals / tenders) with a variety of clients:• new / established clients;• Russian / CIS / International organizations / NGOs;• state / private companies / government sector organizations;• listed (incl. NYSE / LSE / MOEX) / non-listed companies;• construction / oil & gas / Sports, Leisure & Consumer Goods / telecom / utilities / metals & mining / financial services / public services organizations. -
Analyst & Project ManagerTsentsiper Jun 2015 - Oct 2015In this role, I worked on a project for a Russian developer, constructing energy-efficient residential complexes in Siberia. Responsibilities:• distributed tasks among team members• conducted business process & data analysis• worked on sales process optimization• conducted customer interviews & customer journey analysis• conducted UX-analysis. -
InternWwf Jan 2011 - Aug 2011Gland, Vaud, ChResponsibilities:- brand development;- translation and writing of articles and documents on topics dealing with organization's activities: environmental protection, law enforcement, energy security, etc.;- monitoring of media resources; data inputting;- updating of the database;- liaison with partners and media.
Anna Sinitsina Skills
Anna Sinitsina Education Details
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Freie Universität BerlinSustainability Analysis -
Lomonosov Moscow State University (Msu)International Relations And Affairs
Frequently Asked Questions about Anna Sinitsina
What company does Anna Sinitsina work for?
Anna Sinitsina works for Silk Agrotech
What is Anna Sinitsina's role at the current company?
Anna Sinitsina's current role is Chief Product Officer.
What is Anna Sinitsina's email address?
Anna Sinitsina's email address is bo****@****ail.com
What schools did Anna Sinitsina attend?
Anna Sinitsina attended Freie Universität Berlin, Lomonosov Moscow State University (Msu).
What are some of Anna Sinitsina's interests?
Anna Sinitsina has interest in Human Rights, Environment, Poverty Alleviation.
What skills is Anna Sinitsina known for?
Anna Sinitsina has skills like Analysis, Sustainable Development, Sustainability Diagnostic, Hse Auditing, Sustainability Consulting, Risk Management, Business Development, Auditing, Sustainability Reporting, Comparative Analysis, Environmental Impact Assessment, International Development.
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