Anna Sampson Email & Phone Number

Miami Beach, Fl, Us

Leeds, England, United Kingdom

In my role as Head of Content and Experience Design, I lead a team of content designers and editors, with responsibility that now includes UX design, service design, and accessibility consultancy. I drive the agency's content strategy and experience design capability, ensuring alignment with client objectives and user needs.My role involves managing and mentoring a team of subject matter experts. I work closely with cross-functional teams to ensure seamless integration of content and XD with web development, low code and gen' AI services. Working for clients across the public and private sectors including The Bank of England, Transport for London, The MET Police, NHS England, ASDA and Hays Travel.My team create inclusive experiences by ensuring all content and design work meets accessibility standards. We use data-driven insights to foster content innovation and enhance user engagement. Also, by leveraging DXP technology, we create and manage content at scale, deliver personalised and automated experiences, and streamline content workflows to drive efficiency.

Leeds, England, United Kingdom

Appointed to the newly created role of Head of Content Services, I lead a diverse team of content designers, artworkers, and editors, driving their development and the growth of our services. Working with a broad range of clients including Social Work England, Ministry of Defence, Public Health Wales, Yorkshire Water and Insight Investment.As a key member of the CDS senior management team, I play a crucial role in integrating content strategy into our agency's processes, enhancing the importance of content design in shaping and delivering digital products. My leadership not only fosters team development but has also ensured that content design and strategy are now a fundamental part of the discovery and build phases, significantly improving the overall product quality for our clients and the end-user experience.

Newbury

Recruited by the CDIO at the beginning of SGBD’s digital transformation, I was responsible for the content creation, product enrichment and merchandising for the launch of Jewson’s new ecommerce website. The Q2 2020 launch coincided with the covid pandemic and was therefore critical for business continuity, with revenue exceeding forecast by 200% in its first year. I recruited my own team including copy writers, content creators, editors and PIM managers. I built stakeholder relationships and encouraged the adoption of agile methods. The site’s success rapidly led to the roll out of 5 additional brand domains and creation of unique content for each. Additionally I was product owner for the procurement and implementation of a headless SaaS search and merchandising tool, selecting Bloomreach and achieving a first-half improvement of 40% search conversion rate. I also played an instrumental role in the creation and launch of the first Women’s Internal Network in the UK & Ireland for Saint-Gobain; driving positive change around broad diversity and inclusion priorities and key themes such as attraction and retention, ways of working, coaching and mentoring.

Newbury

As Director of Design and Marketing at Boomerang Creative I led a team of content creators, UX designers and developers working across comms, digital and brand, to deliver exceptional customer experiences. As part of the BDZ Group I was privileged to work with a diverse portfolio of clients across retail, health, property and finance, both locally and internationally. I was proud to lead my team by example and was passionately hands-on with client engagement and creative delivery. Nominated by my team, I won the Venus Awards 'Inspirational Woman of the Year 2018' recognised for working tirelessly to drive positive change in the company and the industry, and using creative solutions to inspire those around me to achieve their full potential.

Bournemouth, United Kingdom

Responsible for the creation and implementation of destinational marketing campaigns to increase visitor numbers to Bournemouth; my role was also to bridge the relationship between campaign materials and results. Tasked with both creative output and face to face engagement, I managed the communication to the general public and to stakeholder businesses through all digital channels, in print and in person. My persuasive communication style enabled me to implement bold marketing decisions for the town notably the 'Sizzling Hot' destinational campaign for autumn 2015.

Bournemouth, United Kingdom

Uniquely combining my skills in creative design and experience in the hospitality industry, I had responsibility for the execution of many high profile marketing campaigns for our major client, Bournemouth Coastal BID. Including the incredibly successful promotional give-away of over 5000 fresh flowers at London Paddington Station. I also designed and delivered the new identity for Parkfield School Bournemouth, the biggest all-through free school to open in the UK in 2013. My self-motivated approach and exceptional organisational skills were essential in the success of an over-seas working relationship, and I have proven myself invaluable as the sole representative of the Ps in a Pod team in the UK.

Bournemouth, United Kingdom

I managed the transformation of a run down and dated guest house into a four star boutique style hotel and café; proudly receiving the prestigious award of Bournemouth Tourism’s Best Small Hotel 2012 and 2013. My exceptional attention to detail and flair for brand development were integral to the success of the business. I personally produced all of the advertising material – print, web and social media - and drove an extremely successful marketing campaign. This together with an uncompromising commitment to outstanding customer service saw the hotel ranked number 7 of 150 guesthouses in Bournemouth, on Trip Advisor. I also mastered invaluable new skills in budget management, developing a dynamic workforce and the ability to work under extreme pressure.

Poole, Dorset

I had responsibility for both the management and creative output of the company’s pioneering virtual-reality design service. My work focused on sales and client relationships, creating new packaging concepts for customers across Europe including Tesco, Carrefour and Marks & Spencer. I also gained new confidence in public speaking through the opportunity to present at international conferences.

Industrial Design And Technology, Industrial And Product Design, 2:1

High School, A Levels, Design A, Mathematics C, Physics D, General Studies B