Anna Sanchez Roussel Email & Phone Number

Barcelona, Cataluña, España

Barcelona Y Alrededores

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

PRODUCT MANAGER, lighter division, in CLIPPER, FLAMAGAS, S.A, Puig Group.In CLIPPER, challenger in smoking accessories with a turnover of 70 million of euros.Reporting: Marketing Director* Product development: - Global strategic plan definition for printed lighter category: 75 % of global benefits of the brand: plastic lighters & OEM’s- Definition, development and execution of half-year roadmap following consumer territories and channel distribution: traditional and… Show more PRODUCT MANAGER, lighter division, in CLIPPER, FLAMAGAS, S.A, Puig Group.In CLIPPER, challenger in smoking accessories with a turnover of 70 million of euros.Reporting: Marketing Director* Product development: - Global strategic plan definition for printed lighter category: 75 % of global benefits of the brand: plastic lighters & OEM’s- Definition, development and execution of half-year roadmap following consumer territories and channel distribution: traditional and modern one, with over 400 designs per year(Trend setting, design development, artworks, BAT’s with external agencies, freelancers and artists)- Permanent hunting of new collaborators; establishment of new contracts with legal department- Efficient Budget control with ROI* Brand image on POS: - Definition, development and execution of merchandising activities for trade and final consumers- Follow-up of stock of promotional materials- Packaging: leadership in the new global project of harmonization of packaging through costs reduction, homogeneization of design and optimization of visibility* Trade marketing: - Definition of promotional plan in key markets with Area Managers collaboration - Definition, development and follow up of new & existing materials for sales force and point of sale- 360 º organisation of Intertabac Fair in Germany, most important fair in this field- Distributor visits and local fair participation- Regular storechecks: national territory and abroad- Training to Sales Team* Marketing on-line: - Definition of strategic online promotional activities near to Communication Department Show less

Barcelona Y Alrededores, España

ASSISTANT BRAND MANAGER, Hair Care, Coloration and Styling, Cosmetics Division - SchwarzkopfIn HENKEL, worldwide leader in Detergents, Adhesive Technologies and Beauty Care.Reporting: Brand Manager* Operational marketing:- Local strategic plan of the Coloration brands and Sales objectives,- Management of all adaptations from international proposals to local market (international and national agency contacts, packaging and artworks)- Efficient Budget control with… Show more ASSISTANT BRAND MANAGER, Hair Care, Coloration and Styling, Cosmetics Division - SchwarzkopfIn HENKEL, worldwide leader in Detergents, Adhesive Technologies and Beauty Care.Reporting: Brand Manager* Operational marketing:- Local strategic plan of the Coloration brands and Sales objectives,- Management of all adaptations from international proposals to local market (international and national agency contacts, packaging and artworks)- Efficient Budget control with ROI* Analytical marketing:- Sell-in analysis in collaboration with business intelligence- Sell-out in-depth analysis through Nielsen platform* Trade marketing: - Definition, development and follow-up of new & existing materials for sales force and point of sale- Follow-up of promotional activities (ATL & BTL) - Training to salesforce and regular presentations to key accounts clients - Regular storechecks* Marketing on-line: - Definition of strategic online promotional activities near to Digital Department, in line with launches and promotions in POS* Public relations- Responsible of the organization of the year Event: “Looks 2012” with more than 300 guests, bloggers, influencers, backstage in Madrid- Follow-up and coordination of all PR new launches, promotional campaigns and press releases Show less

Barcelona Y Alrededores, España

In REVLON, worldwide leader in the professional beauty market, with turnover of 400 millions of eurosReporting: Marketing Director* Operational marketing:- Local strategic plan of the Hair care brands and Sales objectives- Management of all adaptations from international proposals to local market- Monthly Rolling forecast: demand planning plan- Efficient Budget control with ROI* Trade marketing: - Definition, development and follow-up of new & existing… Show more In REVLON, worldwide leader in the professional beauty market, with turnover of 400 millions of eurosReporting: Marketing Director* Operational marketing:- Local strategic plan of the Hair care brands and Sales objectives- Management of all adaptations from international proposals to local market- Monthly Rolling forecast: demand planning plan- Efficient Budget control with ROI* Trade marketing: - Definition, development and follow-up of new & existing materials for sales force and point of sale: from modern distribution with specialized stores, wholesalers to hairdressers’ traditional channel- Training to salesforce * Marketing on-line: - Creation and management as Community Manager of official fanpages of Orofluido y uniqONE in social media networks* Public relations- Innovative sampling project to bloggers in press releases and contests - 1st participation of the “Product of the Year” Show less

Barcelona Y Alrededores, España

PRODUCT MANAGER JUNIOR for 212, fragrances of Carolina Herrera (Marketing Development)In PUIG, leader in fashion, fragrances and beauty industries. Reporting: Brand Manager* Product development: Responsible of promotional plan 212 VIP / 212 global Range- Permanent benchmarking of the competition, cool hunting & international trends in perfumes- Elaboration & execution of promotional plan for gadgets to consumers for the launch of 212 VIP (concept, design, purchasing… Show more PRODUCT MANAGER JUNIOR for 212, fragrances of Carolina Herrera (Marketing Development)In PUIG, leader in fashion, fragrances and beauty industries. Reporting: Brand Manager* Product development: Responsible of promotional plan 212 VIP / 212 global Range- Permanent benchmarking of the competition, cool hunting & international trends in perfumes- Elaboration & execution of promotional plan for gadgets to consumers for the launch of 212 VIP (concept, design, purchasing management and production)- Elaboration & execution of all promotional packs for Christmas, Mother & Father day, Valentine’s * 212 VIP launch- Key rol in launch materials management: development of the regular packaging, shooting of products, development of gadget for PR: liquatouch for magazines, spritzer for sampling- Advertising materials: development of the add and all prints- Trade tools: creation of sales pitches, launch book, references book- Efficient Budget control* 212 POP Limited Edition- Trade tools: creation of sales pitches, launch book, references book* International Anual Convention- Follow-up of all materials: presentations, mock-ups, samples and dummies Show less

Bachelor Of Business Administration - Bba, Marketing & Communication

Activities and Societies: Licenciada en Dirección y Administración de Empresas a nivel Internacional, con especialización en Marketing de.

Bachelor Of Business Administration - Bba, International Business & Entrepreneurship

Diplomatura En Tecnicas De Comercializacion Y Marketing, Negocio Y Marketing