Anna Sarrou Email & Phone Number

Anna Sarrou is a Head of User Research and Developing Business Design at The AA. Colleagues describe them as "Anna’s a research master. Not only is she able to determine the best research approach to the business needs, but her abundant emotional intelligence means she can truly empathise with users, and navigate even the trickiest of stakeholders. She’s able to crystalise findings in an engaging and sensitive way, catering to different audiences with equal impact. She’s truly great team member and colleague, as well as a leader within our team. She’s trustworthy, terribly supportive, collaborative, proactive, and a tremendously positive influence on those she interacts with. She was a pleasure to work with. As well as recommending her as an asset to any organisation, I hope to work with her again." and "I feel very privileged to have worked with Anna, who is not only a fantastic Researcher but also someone who has brought a huge amount to the team. In terms of User Research, Anna is curious, meticulous and open to new and different ways of working. She builds an excellent rapport with participants and works very effectively to bring diverse teams of people together to synthesise, analyse and act upon research findings. One of Anna's strengths is her ability to build relationships, bringing people along the users journey and working with teams to see those insights make their way into the product design. Anna is a great person to have in the team she is bright, fun, enthusiastic and passionate about doing the right thing for users. I miss working with Anna and wish her all the best for the future. "