Anna Savignano Email & Phone Number

Wichita, Kansas, US

Miami, Florida, US

• Responsible for US eCommerce business ($113M) inclusive of Digital Analytics, Experience Design, Site Merchandising & Inventory, Pricing and Promotions, Omni Retail Integration and Digital Innovation. Additional.
• Improved conversion 35% over 18 months period achieving double digit eCommerce revenue growth (+21% YOY) after several years of flat results.
• Delivered record sales during previous two holiday seasons achieving above 50.5% holiday season growth. Achieved top 7 record sales days in history of Payless.com within last 18 months.
• Deployed online capabilities including: a US Spanish language site, online ‘cash’ payment option -pioneering Payless in the consumer retail space, SEO strategy, integrating user generated content, and increasing.
• Continuous modernization of site UI/look & feel and overall creative direction. In addition, drove merchandise styling operational process improvements (DAM etc.).
• Architected and delivered against a digital transformation strategy modernize the website (technical framework upgrade and redesign of user experience), unleash advanced platform capabilities, drive Omni channel, and.

Provided digital marketing consulting services for private medical practice client to meet their strategic business targets. Led revamp of the website to maximize discoverability and correct positioning, created overall content strategy, and the plan for effectively marketing their differential services. Partnered with Advertising agency to develop overall.

Overland Park, Kansas, US

• Developed digital strategies and delivered digital experiences to achieve postpaid consumer and business sales, self-service and brand targets/ objectives for both the desktop & mobile customer experiences. Directed.
• Oversaw the production of all elements of the web experience; creation of comprehensive digital journeys, digital brand standards, visual design, interaction, presentation layer web development, & content management.
• Spearheaded efforts to improve technical capabilities of the web; the move to a progressive architecture for user design flexibility by decoupling front-end experience from back-end data and the implementation of a new.
• Led longer term strategic creative design for Digital Transformation

Overland Park, Kansas, US

Consultant and Confidential Liaison to the Chief Marketing Officer

Overland Park, Kansas, US

Supported the delivery of results across all digital areas of Sprint’s prepaid and postpaid wireless brands including: campaign, digital media, social media, direct marketing, mobile, web and retail touch points to optimize the ROI of our digital owned, paid and earned media/assets/channels. Owned all budgetary responsibilities for Digital. Led various.

Overland Park, Kansas, US

• Oversaw web projects requiring development effort and ultimately accountable for all Program Realization. Drove innovative change strategies and continuous improvement in the many processes that govern the sprint.com.
• Led efforts for critical transformation of Sprint’s web infrastructure; large eCommerce engine platform replacement. Digital PMO office for multi-year and multi-phase program; oversaw project financials of $100M+.

Overland Park, Kansas, US

• Oversaw WEB self-service Planning, Prioritization & Pipeline Management, Project Management, Content Management and Pricing Analysis functions.
• Achieve a 35% reduction in calls to care by deflecting customers to self-service capabilities.
• Led user experience redesign effort for the eCare website.

Overland Park, Kansas, US

Consolidate and optimized key Marketing business processes post merger.

Overland Park, Kansas, US

Primary ITS point of contact in support of the eCommerce and Product Organizational leaders.

Overland Park, Kansas, US

Led planning for the Enterprise Architecture organization.

Overland Park, Kansas, US

Oversaw technology planning & execution of specific customer channel strategies.

Dublin 2, IE

• Provided management consulting service for numerous fortune 100+ clients delivering solutions to drive desired business transformation objectives and implement change management strategies. Significant Systems.
• Led large cross functional project team to define the new process and assess organizational change/role impacts associated with the implementation of the technical architecture solution for the Order Management.
• Led the design, development, implementation and change management efforts for eLearning solutions and front end hubs/ portals in support of key Finance transformation efforts
• Led effort to improve the overall quality and timeliness of the financial month end close process for international and domestic client locations. The effort identified longer term process improvement opportunities as.
• Led effort to reengineer the process, procedures and tools used by the marketing organization. Project resulted in a 25% improvement in forecasting accuracy.