Anna Schaefer Email & Phone Number

Allentown, Pennsylvania, Us

Rockville, Maryland, Us

B2B Marketing Manager• Increase output of internal business development team by curating targeted lists and writing specific call scripts & emails to accompany each outreach. Manage daily activities of internal business dev reps and collaborate to track results• Collaborate with third-party business development partner to enhance lead generation & nurturing• Simplify process for customers to access training and register for courses by building custom ABM landing pages, specific to account training goalsField Marketing Manager• Generate opportunities within net-new and existing accounts by collaborating with Sales to design targeted, multi-touch campaigns around buyer’s journey• Consolidate multiple swag & tradeshow management storefronts into a single platform to reduce logistic costs, simplify processes and improve efficiency • Evolve traditional direct mail model by evaluating & implementing a targeted gifting platform to enable a more personalized ABM experience, reduce costs and better understand ROI • Represent SANS at RSAC ‘22 & ’23, generating $200k + opportunities both years• Improve quality of sales enablement materials by collaborating with content & sales teams to meet the needs of sales, customers and prospects• Drive seat sales by creating landing pages and sales kits for each training event

Alpharetta, Georgia, Us

• Develop and execute demand generation marketing programs, including integrated campaigns, lead nurturing, account-based marketing, event management, webinars, social media and content syndication• Work closely with sales and business leaders to align strategic plans with marketing tactics and ensure campaign execution and success• Apply knowledge of buyers journey to hone tactics and messaging• Identify and suggest process and tactic improvements, particularly in response to COVID-19 and the new ways in which people are working

Easton, Pa, Us

• Develop and maintain database of all artwork created by the Institute• Design marketing collateral and oversee printing & distribution• Organize art exhibitions, open houses, print sales, artist residencies, and other events• Assist with printing and labelling limited-edition serigraph prints • Photograph artists, lectures, workshops, events and artwork to include in future publications • Supervise student interns and designate responsibilities

Brooklyn, New York, Us

• Manage client and inter-office communication. Guide clients throughout job process and relay feedback to design team• Assist with design edits and creative work, including mood boards, company name concepts, branding strategies and logos• Assign tasks to designers and oversee daily production. Proof completed tasks and relay project status to supervisor. For printed jobs, correspond with printer and ensure deliverables arrive on time• Use Basecamp job tracker to capture all billable hours, art files, and client correspondence. Develop & implement new tracking system to log a job's estimate, invoice, and completion status• Research stock photography• Recruit both in-house and freelance talent. Assist with interviewing and hiring process

Bachelor Of Arts (Ba), English Language And Literature, General

Education record