I’m a professional freeskier hailing from Melbourne, Australia, now living in Pemberton, Canada. I spent 10 years competing on the international Freeski circuit in Slopestyle skiing, winning Gold, Silver and Bronze at Winter X-Games, taking Gold at the FIS World Championships and placing 2nd on the AFP Overall World Tour (2012).In 2014 I made my debut as an Olympic athlete for Australia at the Sochi Winter Olympics Games (placing 4th). This was an experience I will never forget. After the Olympics I had the urge to branch out and develop my skiing in a broader sense, with the aim of progressing my skills and the sport I love, in ways that competition wouldn’t allow. My focus still rests on progressing women’s skiing, but rather than displaying it to a panel of judges, my endeavours are now captured through the lens of a camera. I hold a degree in Liberal Arts & Commerce (Monash University, 2015) and I have adapted the skills I learnt at university to produce outdoor content. I recently co-produced my first feature film, Finding The Line (2018) alongside my sister, Nat Segal. The film has been screened at film festivals and events across the world and was recently purchased by Red Bull Media House. Competitive Highlights- Winter Olympian (4th at 2014 Sochi Winter Olympic Games)- Winter X-Games Gold, silver and bronze medalist- 2012 AFP World Champion- 2011 FIS World ChampionFilm Highlights- Blank Collective Films, Tales From Cascadia (2021)- Blank Collective Films, Follow the Forecast (2020)- Warren Miller, Face of Winter (2018)- Finding The Line (2018)- Taranaki, by The North Face (2017)- Tamashii, by Hemlock Creative (2016)Commercial Work- Toyota - True North BC (2019)- Toyota - Beyond the Powder Highway (2018)- Savoie Mont Blanc - Winter Tourism campaign (2018)- Destination BC - Various campaigns (2017-19))- Visit Sun Valley - Advertising campaign - Odd Molly - Snow Wear campaign (2017)Athlete ambassador at Protect Our Winters Canada

Leading social media strategy, voice, scheduling and engagement for Alto Marketing and Management clients.

Whitecap Alpine is an adventure guiding operation, based out of Squamish, BC. The majority of their business is based around the McGillivray Pass Lodge, situated just north of Pemberton. Through the winter Whitecap runs guided ski touring trips out of the lodge, and in the summer, guided hiking getaways. The business has recently expanded to guided overseas ski touring trips, offering experiences in Norway, the European Alps and Japan (just to name a few). • Digital marketing, including social media, website (Wordpress), Google Ads and online advertising opportunities 
• Branding 
• Writing copy 
• Media relations 
• Event planning 
• Sponsorship and brand liaison 
• Public Relations 
• Directing content creation.

The Copeland is a small boutique lodge, located in the heart of Revelstoke, British Columbia. The most recent owners of The Copeland wanted a complete rebrand of the property and business. The goal was to convey the old world charm of the heritage building, mixed with a new world chic for and comfort, ideal for a clientele of outdoor enthusiasts. I was responsible for renaming, rebranding and establishing this new venture.

Momentum is one of the largest summer ski camps in the world. Running from early June to mid-July, the camp combines the worlds of slopestyle (park), moguls, freeride skiing, and snowboarding. Momentum specialises in teaching young, up and coming skiers and snowboarders from across the globe, using the sports’ top athletes as coaches. For the last 26 years Momentum has continued to help push the boundaries of snowsports. As marketing manager for the camp, my job involved; 
• Digital marketing, including social media, website and online advertising opportunities 
• Media relations 
• Print advertising 
• Brand merchandising 
• Sponsorship and brand liaison 
• Public Relations 
• Directing content creation 
• Managing Momentum media team

Represented Australia at the 2014 Sochi Winter Olympics in Russia, placing 4th in Women’s Slopestyle Skiing. From 2012 - 2014 I was supported by a full scholarship from the Olympic Winter Institute of Australia, the Winter branch of the Australian Institute of Sport.