Anna Semenova Email & Phone Number

Pittsburgh, Pa, Us

Leading the department, team management;Determining the key drivers of efficient marketing, deriving and implementing of best international and cross categories practices; Developing of Integrated communication strategy (Digital, PR, ATL, BTL), planning and implementing of brand building activities;Budgeting, budget performance management, optimization of expenditures;Managing brand portfolio;Media planning (online, offline) and creative content development;Holding trade marketing promos, strategy development and implementation;Leads generation: SEO, context ads, banners, CPA, SMM + targetting/retargetting, e-mailing, content marketing;An overall performance assessment, ROI effectiveness analysis of all marketing activities.

Moscow, Ru

Building long-term relations between the Clients and the Agency, projects distribution within the team, setting goals, tasks execution quality control, personnel motivation, P&L;Forming and maintaining a pool of contractors, conducting tenders; New business development.Key clients & projects:«The Circle of Light» Moscow International Festival - 2014, 2015, 2016 (the Government of Moscow Project)www.lightfest.ruThe International Military Music Festival “Spasskaya Tower” 2015(the Government of Moscow Project)https://spasstower.ruTenders won:• PROMOMED• Semeyka OZBI• Hisamitsu• Tonino Lamborghini

London, Greater London, Gb

Building long-term relations between the Clients and the Agency, projects distribution within the team, personnel motivation, P&L;Providing consultancy and integrated solutions to the local and network clients in cooperation with different Publicis Groupe entities (co-play cooperation);Building tailored client service teams up to the business needs of the particular co-play;New business development internationally through the given network co-plays.Key clients & projects:• Brown Forman: Herradura, El Jimador tequilas – on-trade & off-trade activations;• National Alcogol Traditions (Ukraine) – developed new brand of vodka for Ukrainian market completely from scratch;• Department of transport and development of road transport infrastructure of Moscow – developed «Troyka» transport card design and brand book;• League TV: “Our football” cable channel – integrated multi channel campaign.

Building long-term relations between the Clients / brand teams and the Agency;Team Leadership (Client Service Executives / Project Managers / Strategic Planners / Creatives / Designers);Providing to the administered clients brand positioning, creative development, production and delivery of all the materials for advertising, PR, BTL campaigns fulfilment;Supervising of all contractors and partner agencies, monitoring of brand performance standards within realization of campaigns.Key clients & projects:• Alfa-bank – integrated on&offline multi channel campaign, design of all scope of merchandising materials;• MZB bank – repositioning, brand book development; integrated campaign;• Nadra-bank – image & product campaigns;• Sony-Ericsson, Dior – BTL promo campaigns.

Kyiv, Ua

Maintaining long-term relations between the Clients and the Agency;Providing analysis of competitors, categories, trends, promoting research; communication strategy development; creative development (TV, radio spots, key visuals, promo and handouts); contractors’ tender, control over the production process; analysis of effectiveness. Key clients & projects:• Sun Inbev: Klinskoe, Tolstyak beers and regional beer brands – new brand launches (researches, positioning, naming, pack design), image and product campaigns (more than 15 TV spots, OOH, radio, printed media), BTL promo campaigns;• Multon: Dobryi, Nico, Diva juices – launch new brand from scratch (Diva), advertising and BTL campaigns (more than 10 TV spots, OOH, radio, printed media).