Anna Sereda Email & Phone Number

London Area, United Kingdom

Develop and execute PR strategies to promote Grapey's business model and offerings.Manage press releases and media inquiries, ensuring accurate representation of Grapey's values and services.Build and maintain relationships with media, influencers, and stakeholders.Use digital platforms to enhance Grapey's visibility and engage with the target.

Moscow, Moscow City, Russia

• Development launch and execution of international PR campaigns aimed at promotion of Kaspersky technical expertise, CSR initiatives, B2C products and Enterprise-level services
• Kaspersky Africa PR team leading
• EMEA PR agencies coordination
• Crisis communication strategy development from the scratch in response to Covid-19
• Offline and online PR events development and coordination
• PR newsbreaks development for META markets: original content (video, texts, press-releases… Show more

Москва

• Kaspersky global communication strategy development
• PR-campaigns development and support
• Event management and development from scratch (including Security Analyst Summit 2019)
• Public speakers media training
• Crisis communications planning and execution
• Drafting and turning complex technical information on threat research and security intelligence into relevant and engaging content for B2B/B2C and C-level audience: videos, infographics, statements, comments… Show more

Moscow, Russian Federation

• PR and Marketing of the magazine and its community: Setting Google Аnalytics, building SEO- strategy and content optimization practices.
• Management of editorial room team and external authors
• Strategic content plan creation, management and support, including content production (articles, interviews, affiliate partners materials)
• Brand management
• Internal communications
• External and internal events development and support

Россия

• PR, SM and Marketing campaigns development and support, company messaging establishment, Marketin, SM, SEO and Media analysis
• Community management
• Crisis Communications
• Sponsorship proposals development: search of partners, business negotiations and correspondence
• SM, PR and Marketing content creation, editing and translation: SM-posts, infographics, articles, press releases, statement, live-action and animated videos.
• Crisis managementReason for leaving:… Show more

Russian Federation

• PR-content: Creation, translation and editing of the texts and press-releases in Russian and English; Project website update through WordPress
• Management of international press inquiries and relations, media pitching, media activity monitoring and reporting
• Events support and organization
• Support of external relations: Creation of slides for partners pitches, search for potential sponsors, analysis and reports on their activity, development of partnership proposals (BBC.com… Show more
• Support of external relations: Creation of slides for partners pitches, search for potential sponsors, analysis and reports on their activity, development of partnership proposals (BBC.com, Visa, Kaspersky “Discovery.

Moscow, Russian Federation

• Creation, development and assistance in creation of analytical materials on social political and cultural topics, such as articles, editorials and news for standing heads.

• Partner communications
• Creation, editing and translation of content pieces for official website
• Assistance in planning and concept development of PR-campaigns and events, their support and participation.

Undergraduate, Communications

Master'S Degree, Cultural Anthropology

Бакалавр, Journalism

Communications And Journalism

Course, Fundamentals Of Digital Marketing