Anna Sereda Email & Phone Number

London Area, United Kingdom

Develop and execute PR strategies to promote Grapey's business model and offerings.Manage press releases and media inquiries, ensuring accurate representation of Grapey's values and services.Build and maintain relationships with media, influencers, and stakeholders.Use digital platforms to enhance Grapey's visibility and engage with the target audience.Position Grapey as a leader in providing exclusive, affordably priced fine wines.

Moscow, Moscow City, Russia

• Development launch and execution of international PR campaigns aimed at promotion of Kaspersky technical expertise, CSR initiatives, B2C products and Enterprise-level services• Kaspersky Africa PR team leading• EMEA PR agencies coordination• Crisis communication strategy development from the scratch in response to Covid-19• Offline and online PR events development and coordination• PR newsbreaks development for META markets: original content (video, texts, press-releases… Show more • Development launch and execution of international PR campaigns aimed at promotion of Kaspersky technical expertise, CSR initiatives, B2C products and Enterprise-level services• Kaspersky Africa PR team leading• EMEA PR agencies coordination• Crisis communication strategy development from the scratch in response to Covid-19• Offline and online PR events development and coordination• PR newsbreaks development for META markets: original content (video, texts, press-releases, podcasts, infographics) and newsjacking• Communications plans development through collaboration across multiple functions including technical research, policy, legal an etc.• Speaker training and events preparaion: writing talking points, speaker notes and scripts for the Executive team for industry conferences, media events, and internal speaking opportunities.Achievements:• 2021: Successfully expended Kaspersky PR presence to 3 African countries raising key products recognition from 10% to 65% among enterprise level decision makers• 2020: Doubled KPI numbers for media coverage by correcting 2020 PR-strategy in response to Covid-19• 2019: Created and promoted the top-2 stories by media coverage• 2019: Developed and drove the development of the strategic content ranked in top-5 most widespread news mentions by media reach monthly Show less

Москва

• Kaspersky global communication strategy development• PR-campaigns development and support• Event management and development from scratch (including Security Analyst Summit 2019)• Public speakers media training• Crisis communications planning and execution• Drafting and turning complex technical information on threat research and security intelligence into relevant and engaging content for B2B/B2C and C-level audience: videos, infographics, statements, comments… Show more • Kaspersky global communication strategy development• PR-campaigns development and support• Event management and development from scratch (including Security Analyst Summit 2019)• Public speakers media training• Crisis communications planning and execution• Drafting and turning complex technical information on threat research and security intelligence into relevant and engaging content for B2B/B2C and C-level audience: videos, infographics, statements, comments, press-releases, articles, webinars, security intelligence reports aimed at the positioning of the company and its researchers as industry leaders Show less

Moscow, Russian Federation

• PR and Marketing of the magazine and its community: Setting Google Аnalytics, building SEO- strategy and content optimization practices.• Management of editorial room team and external authors• Strategic content plan creation, management and support, including content production (articles, interviews, affiliate partners materials)• Brand management• Internal communications• External and internal events development and support• Communications with external stakeholders… Show more • PR and Marketing of the magazine and its community: Setting Google Аnalytics, building SEO- strategy and content optimization practices.• Management of editorial room team and external authors• Strategic content plan creation, management and support, including content production (articles, interviews, affiliate partners materials)• Brand management• Internal communications• External and internal events development and support• Communications with external stakeholders and partner network development (Cannon, Olympus) Achievements:• 2018: Extended partner network of by 30% in a year• 2017: Successfully rebranded content policy of the magazine leading a team of 4 with a limited budget, increasing engagement rate in social media by 30% and monthly number of new users of the magazine’s web-page by 22% in a year• 2017: Increased the number of paid members of the magazine community by 25% by implementing a new PR and SEO-marketing strategy in a yearReason for leaving: Graduation from the University Show less

Россия

• PR, SM and Marketing campaigns development and support, company messaging establishment, Marketin, SM, SEO and Media analysis• Community management• Crisis Communications• Sponsorship proposals development: search of partners, business negotiations and correspondence• SM, PR and Marketing content creation, editing and translation: SM-posts, infographics, articles, press releases, statement, live-action and animated videos.• Crisis managementReason for leaving:… Show more • PR, SM and Marketing campaigns development and support, company messaging establishment, Marketin, SM, SEO and Media analysis• Community management• Crisis Communications• Sponsorship proposals development: search of partners, business negotiations and correspondence• SM, PR and Marketing content creation, editing and translation: SM-posts, infographics, articles, press releases, statement, live-action and animated videos.• Crisis managementReason for leaving: Project's end Show less

Russian Federation

• PR-content: Creation, translation and editing of the texts and press-releases in Russian and English; Project website update through WordPress• Management of international press inquiries and relations, media pitching, media activity monitoring and reporting• Events support and organization• Support of external relations: Creation of slides for partners pitches, search for potential sponsors, analysis and reports on their activity, development of partnership proposals (BBC.com… Show more • PR-content: Creation, translation and editing of the texts and press-releases in Russian and English; Project website update through WordPress• Management of international press inquiries and relations, media pitching, media activity monitoring and reporting• Events support and organization• Support of external relations: Creation of slides for partners pitches, search for potential sponsors, analysis and reports on their activity, development of partnership proposals (BBC.com, Visa, Kaspersky “Discovery channel”, “National Geographic” and “CNN”)Reason for leaving: Project's end Show less

Moscow, Russian Federation

• Creation, development and assistance in creation of analytical materials on social political and cultural topics, such as articles, editorials and news for standing heads.

• Partner communications• Creation, editing and translation of content pieces for official website• Assistance in planning and concept development of PR-campaigns and events, their support and participation.

Undergraduate, Communications

Master'S Degree, Cultural Anthropology

Бакалавр, Journalism

Communications And Journalism

Course, Fundamentals Of Digital Marketing