Anna Shapkina

Anna Shapkina Email and Phone Number

Community and Product Marketing Specialist @ Stiftung Kinder forschen
Berlin, DE
Anna Shapkina's Location
Berlin, Berlin, Germany, Germany
About Anna Shapkina

🎯 Customer-centric Head of Product with over seven years of experience in launching educational products. Proven record of game-based content production at the German Museum of Technology in Berlin. Currently working as Head of Product at Germany's largest educational foundation for early childhood education, managing cross-functional teams in the end-to-end production of hybrid online courses.🚀 Achievements:- Successfully launched 10 hybrid online courses, increasing course registrations by 100% and achieving a 92% user satisfaction rating.- Holds a degree in Psychology, a degree in Linguistics & Philosophy from Humboldt Universität zu Berlin, and an IT Project Management certification.- Proficient in Agile methodologies and experienced in both startup environments as a founding team member and in established organizations as a manager.- Skilled in building and leading cross-functional teams, including developers, designers, marketers, and AI specialists, to deliver innovative, high-quality educational solutions.- Proven track record of increasing user engagement, satisfaction, and platform growth through strategic planning, quality standards implementation, and leveraging new technologies.- Motivated by a passion for leveraging new technologies to improve the educational experience.Proficient in remote work environments.🔧 Key Skills and Tools:- Software: Confluence, MS Teams, Slack, Miro, Notion, GanttPro, Jira, Articulate Storyline, Adobe Creative Suite, Figma, Qlik, Excel, CustDev- Methodologies: Agile, Scrum, Kanban- Languages: English (C1), German (Native level), Portuguese (B2), Russian (Native)- Other Skills: Strategic Planning, Product Vision and Strategy, Data Analysis, Quality Standards Implementation, Design Thinking, Change Management, Cross-functional Team Management, Stakeholder Management, Storytelling, User Research, Gamification, Customer Journey Mapping (CJM), User Experience (UX), Roadmaps, OKR, LMS, AI, WordPress, Gamification, Museum, IT, Game🍳 Outside of Work:Passionate about experimental cooking and gathering new gastronomic experiences during travels.Enjoy tasting natural wines in good company and exploring new kombucha flavors in my home fermentation lab.

Anna Shapkina's Current Company Details
Stiftung Kinder forschen

Stiftung Kinder Forschen

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Community and Product Marketing Specialist
Berlin, DE
Employees:
176
Anna Shapkina Work Experience Details
  • Stiftung Kinder Forschen
    Community And Product Marketing Specialist
    Stiftung Kinder Forschen
    Berlin, De
  • Stiftung Kinder Forschen
    Head Of Product / Blended Learning Experience
    Stiftung Kinder Forschen Sep 2023 - Present
    Berlin, Germany
    The non-profit Stiftung Kinder forschen (Little Scientists Foundation) is Germany’s largest early childhood education initiative in the domains of science, technology, engineering/computer science, and mathematics (STEM). With an accompanying focus on Education for Sustainable Development (ESD), the aim of the programme is to strengthen children for the future, provide them with important skills, and enable them to act in a sustainable way.- Led product development based on user… Show more The non-profit Stiftung Kinder forschen (Little Scientists Foundation) is Germany’s largest early childhood education initiative in the domains of science, technology, engineering/computer science, and mathematics (STEM). With an accompanying focus on Education for Sustainable Development (ESD), the aim of the programme is to strengthen children for the future, provide them with important skills, and enable them to act in a sustainable way.- Led product development based on user feedback and data-driven hypotheses, ensuring continuous improvement and relevance.- Built strong partnerships and collaboration with key product functions (Product Analytics, Engineering, User Research, Learning Content)- Managed strategic planning for educational products throughout their lifecycle, from concept to launch and beyond, focusing on increasing product retention- Oversaw quality assurance, maintaining high standards and thorough documentation of higher-level processes.- Designed Learning Experience and content mapping, utilizing data to enhance content and increase program completion rates.- Conducted evaluation and auditing of educational programs to ensure effectiveness and compliance with goals.- Implemented AI tools and optimized processes by defining and prioritizing features to meet user needs and improve overall efficiency.- Conducted alumni support sessions to maintain engagement and gather feedback for continuous improvement.- Increased the number of visitors to learning platform through targeted initiatives (team achievement).- Expanded the total number of registered users significantly through strategic user engagement.- Streamlined processes to reduce the time needed to analyze and implement user feedback.- Enhanced course content and structure, leading to higher user satisfaction ratings- Managed communication between cross-functional teams, including marketing, design, and development Show less
  • Stiftung Deutsches Technikmuseum Berlin
    Senior Product Manager
    Stiftung Deutsches Technikmuseum Berlin Dec 2022 - Sep 2023
    Berlin, Germany
    kids.digilab.berlin is a nationwide unique learning location and laboratory for (early) childhood digital education at the German Museum of Technology in Berlin. It develops innovative concepts for the transmission of digital education in the elementary and primary school levels for children aged 3-10 years and implements these concepts through workshops, training courses, freely accessible teaching and learning materials (OER), as well as a variety of other measures for the target… Show more kids.digilab.berlin is a nationwide unique learning location and laboratory for (early) childhood digital education at the German Museum of Technology in Berlin. It develops innovative concepts for the transmission of digital education in the elementary and primary school levels for children aged 3-10 years and implements these concepts through workshops, training courses, freely accessible teaching and learning materials (OER), as well as a variety of other measures for the target groups.- Developed innovative e-learning concepts incorporating gamification techniques to enhance user engagement.- Conducted strategic concept work, including preparing applications for funding to support educational projects.- Designed multimedia Open Educational Resources (OER) formats to provide diverse and accessible learning materials.- Coordinated the design and implementation of various digital formats, ensuring consistency and high quality across all platforms.- Provided editorial support for Instagram and the learning platform, maintaining content accuracy and relevance.- Founding Team Member: Played a pivotal role in establishing and growing Digital Content of kids.digilab.berlin project by cmanaging a cross-functional team of designers, developers, marketers, and subject matter experts - Led content strategy for kids.digilab.berlin, enhancing user engagement through gamification.- Boosted online brand awareness, significantly increasing workshop participants through a clear content plan and the implementation of UI/UX solutions Show less
  • Fipp E.V. - Fortbildungsinstitut Für Die Pädagogische Praxis
    Product Manager
    Fipp E.V. - Fortbildungsinstitut Für Die Pädagogische Praxis Jan 2018 - Nov 2022
    Berlin Area, Germany
    FiPP e.V. is a leading non-profit organization dedicated to advancing educational practices and promoting professional development. FiPP e.V. operates with a mission to foster innovative learning environments and provide comprehensive support for educators and learners alike.- Mentored pedagogical staff for 300+ hours, increasing educational content quality- Improved learner engagement and satisfaction significantly through implementation of comprehensive learning solutions -… Show more FiPP e.V. is a leading non-profit organization dedicated to advancing educational practices and promoting professional development. FiPP e.V. operates with a mission to foster innovative learning environments and provide comprehensive support for educators and learners alike.- Mentored pedagogical staff for 300+ hours, increasing educational content quality- Improved learner engagement and satisfaction significantly through implementation of comprehensive learning solutions - Facilitated sustainable knowledge transfer within organization by creating tailored educational frameworks, both onsite and online environments. Show less
  • Hectarium
    Production Team Member
    Hectarium Jul 2017 - Jul 2020
    Berlin / Montreal
    @Hectarium is a mobile game based on real data in which the players cultivate their 0.7 hectares the size of a soccer field with the help of farmers. The project tracks and visualizes the global use of agricultural land combines data, design and storytelling. The project includes a documentary webseries and a fair game for players to interact on their own “virtual hectare”. It is a cutting-edge simulation technology & serious game, designed to offer users an immersive and educational… Show more @Hectarium is a mobile game based on real data in which the players cultivate their 0.7 hectares the size of a soccer field with the help of farmers. The project tracks and visualizes the global use of agricultural land combines data, design and storytelling. The project includes a documentary webseries and a fair game for players to interact on their own “virtual hectare”. It is a cutting-edge simulation technology & serious game, designed to offer users an immersive and educational experience, based on actual data from various fields.- Launched the prototype by coordinating a cross-functional team of developers, filmmakers, and designers to integrate diverse perspectives and ensure a cohesive product vision (team achievement)- Conducted conceptual development of the mobile game and editorial support of the digital content by integrating real-world data to create immersive educational scenarios and engaging narratives for users.- Secured €150,000 in funding and the Medienboard Funding Award 2021 through successful grant applications Show less
  • Institute For The Formation Of Functional Brain Systems
    Developmental Psychologist
    Institute For The Formation Of Functional Brain Systems Oct 2009 - Apr 2017
    Hamburg
    The Christel Manske Institut, located in Hamburg, is a renowned center for child development and education, dedicated to fostering holistic growth in children through innovative pedagogical approaches. Founded by Christel Manske, a pioneer in the field of developmental education, the institute has been a beacon of excellence in nurturing young minds.- Launched 150+ data-based learning materials/training content by adapting and translating key educational works to expand reach and… Show more The Christel Manske Institut, located in Hamburg, is a renowned center for child development and education, dedicated to fostering holistic growth in children through innovative pedagogical approaches. Founded by Christel Manske, a pioneer in the field of developmental education, the institute has been a beacon of excellence in nurturing young minds.- Launched 150+ data-based learning materials/training content by adapting and translating key educational works to expand reach and impact.- Conducted 3000+ hours of training sessions with children with disabilities, resulting in a 160% increase in speech development speed by utilizing diagnostic tools to tailor sessions to individual needs.- Organized and moderated 50+ national and international workshops for educators and parents by developing comprehensive curricula and coordinating logistics.Publications:*Shapkina, Anna (2024): Eltern einbeziehen, Vielfalt verstehen: Inklusive Bildungsmethoden für Kinder mit Lernschwierigkeiten nd Deutsch als Zweitsprache in Kindertagesstätten. In: Christel Manske: Jedes Kind hat das Recht auf einen Schulabschluss. Die ontogenetische Didaktik für alle Kinder. Lehmanns Media, Berlin. ISBN: 978-3-96543-488-2 Show less

Anna Shapkina Skills

Foreign Languages Down Syndrome Brazilian Portuguese Capoeira Translation Psychology Events Coordination International Relations Non Profit Administration Ceramic Oil Pastel Child Development German Translation Portuguese Russian Literature Russian English Deutsch Lektorat Korrekturlesen Interkulturelle Kommunikation Sprachwissenschaft Sprachunterricht Microsoft Office Linux

Anna Shapkina Education Details

Frequently Asked Questions about Anna Shapkina

What company does Anna Shapkina work for?

Anna Shapkina works for Stiftung Kinder Forschen

What is Anna Shapkina's role at the current company?

Anna Shapkina's current role is Community and Product Marketing Specialist.

What schools did Anna Shapkina attend?

Anna Shapkina attended Humboldt State University, Yandex School Of Data Analysis, Fernuniversität Hagen, Московский Государственный Университет Им. М.в. Ломоносова (Мгу), Albert Einstein High School Berlin, High School Of The General Consulate Of Russia.

What are some of Anna Shapkina's interests?

Anna Shapkina has interest in Capoeira, Health.

What skills is Anna Shapkina known for?

Anna Shapkina has skills like Foreign Languages, Down Syndrome, Brazilian Portuguese, Capoeira, Translation, Psychology, Events Coordination, International Relations, Non Profit Administration, Ceramic, Oil Pastel, Child Development.

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