Anna Shavers Email & Phone Number

United States

Gainesville, Florida, United States

- Norman Fixel Institute for Neurological Diseases at UF Health -Cultivated relationships with the media to promote patient care and research. Managed media requests from PBS News Hour, HBO Real Sports, USA Today, The Conversation, and Medical News Today. Created a media training manual to prepare clinicians and researchers for media interviews.Created a strategic communications plan including branding, website management, social media implementation and digital outreach programs. Designed guidelines for brand, flyer templates and PowerPoint presentations to ensure cohesive brand representation.Implemented a social media strategy using HootSuite for Facebook, Twitter, Instagram and LinkedIn and created a tracking system to monitor growth in key social media platform metrics. From December 2022 to March 2023, Facebook page visits increased 152.3% and Instagram page reach increased 38.3%.Promoted patient care, research, education and outreach initiatives at the Fixel Institute by writing more than 20 AP Style news stories and news releases.Managed and maintained a WordPress website by creating and updating content, optimizing website design and functionality and implementing SEO strategies to improve website visibility and user experience.

Gainesville, Florida, United States

- Consortium for Medical Marijuana Clinical Outcomes Research -Designed a comprehensive website, including writing content, building webpages, optimizing SEO and ensuring website visibility and user experience.Created a brand for medical marijuana patient research programs, including the Medical Marijuana Registry and the Medical Marijuana & Me Study. Branding included logos, infographics, educational materials, recruitment flyers and dedicated webpages.Maintained relationships with the media to provide timely and accurate information regarding research programs and initiatives.Designed and implemented an educational series in the form of one-page informational flyers, using Adobe Illustrator, to support understanding of the medical marijuana program in the state of Florida.Disseminated information and updates through the quarterly, electronic newsletter using MailChimp. Managed listservs for internal and external stakeholdersCo-planned the inaugural, virtual Cannabis Clinical Outcomes Research Conference (CCORC), a 2-day conference aimed at gathering researchers, physicians, and medical marijuana industry leaders to promote collaboration.

Gainesville, Florida, United States

- Southern HIV and Alcohol Research Consortium (SHARC) -Co-facilitated the Community Engagement Working Group, a group of University of Florida students, faculty, and staff, focused on community outreach education and resources about HIV and alcohol.Collaborated with more than 15 community organizations to organize the Gainesville Health & Wellness Fair, an event focused on promoting healthy living in the community by providing essential health screenings, educational materials, and opportunities to participate in research study opportunities.

Pretoria/Bushbuckridge, South Africa

Partnered with teachers at three local schools to create educational programs for adolescents related to sexual health including transmission of sexually transmitted infections, use of condoms and contraception and family planning.Worked with community leaders to build a needs assessment based on the needs and wants of the community including educational programs and workforce training.

Jacksonville, Florida

Managed 2 professional employees and 20+ student employees with the implementation of print, digital, and phone marketing to ensure proper outreach and engagement with alumni and community groups.Prepared and monitored the operating budget, program-based budgets, and initiative proposals for planning and expanding operations by providing evidence-based materials and concrete reports to senior leadership.Implemented the university’s first community-wide Giving Day through extensive collaboration between multiple departments across campus and external digital and social media marketing to alumni and community groups, raising over $50,000.

Birmingham, Alabama

Managed and monitored print and digital marketing, outreach programs, and results for the Office of Annual Giving. Adapted communication initiatives as necessary to meet goals, increasing engagement response for print marketing by 49.2% from previous fiscal year.Coordinated an outreach program dedicated to educating the public about health concerns including acute diseases, chronic diseases, and mental health in the Alabama Department of Corrections.Implemented new outreach programs for target audiences including a grateful patient program with collaborated print and digital marketing to external patient affinity groups within the Department of Medicine and the Comprehensive Cancer Center.Collaborated with medical providers, hospital leadership, and public health organizations to adapt complex medical information to commonplace language for outreach distribution to the public about programs and initiatives.

Birmingham, Alabama

Huntsville, Alabama

Managed a comprehensive program of fundraising, program development, volunteer coordination and community outreach for over 10,000 scouts and adult volunteers.Ensured the availability of organizational assets, print and digital marketing materials, and event resources for volunteers to support over 2,500 youth, increasing Day and Twilight Camp attendance and engagement by 8%.

Madison, Al

Managed digital marketing through graphic design, social media platforms, email communication, and website management, increasing outreach by 65% within a month.Organized educational and promotional initiatives including trade shows and events to engage families about programs offered at the center for students.

Huntsville, Alabama

Assisted the Development and Services Director with the implementation of programs by supporting event coordination, outreach campaigns, and development initiatives.Created digital and print marketing to promote the mission and to increase outreach for programs including the 24th Annual Humanitarian Award Gala, Jingle Bell Run, and Juvenile Arthritis (JA) Family Day.

Master Of Public Administration (Mpa), Public Health

Bachelor Of Science In Business Administration, Marketing