Anna Shutilova Email & Phone Number

Moscow, Ru

Moscow, Russia

• Decreased SAC by 15% in incoming and partnership sales channel and by 30% in outcoming sales channel; • Achieved sales increase in outcoming sales by 50%: individual sales training, introducing flexible methods, revision of scripts and dialogues, upgrade skills of working with objections;• Developed additional sales channels: educated engineers to sell and explained motivation program of sales, negotiated and signed agreements with dealers and agents; • Created algorithm of work with churn depending on period of clients default; Introduced in sales channel new products and tariffs: online cinema, loyal cards, bundles with mobile and online cinema; • • Increased sales of mobile services from 3% to 35%, split of seasonal subscriptions by 70% in incoming sales channel;• Increased sales revenue of sales department by 50%

• Initiated business development, drive sales and generate demand in the mentioned territories; • Developed annual sales targets;• Achieved quarterly and annual sales budgets; • Managed the negotiation and closing of deals with broadcasters and digital platforms; • Increased sales of channels and programming across Russia/CIS and Asia;• Maintained up to date knowledge of commercial terms paid in territory markets across a wide range of product genres; • Followed up with clients on requests and coordinate solutions to contract/distribution issues;• Worked closely with Sales support staff, Business Affairs, Finance, Distribution and Marketing in conceiving, developing and implementing product sales strategies;Summary:Negotiated with local distributors and agents;Coordinated local regional agents; Made analysis of availability and supply of 4K content depending on the country and region of APAC; Signed distribution agreements with SKB (Korea), Huawei (China), Iflix (USA) for 0,5 million USD in year.

• Launched first legal DTH platform in Bangladesh ( breathlessly exhilarating, heart-poundingly tense or just downright epic start-up )• Acquired content license rights of TV channels, TV programming, sourced from outside the major studios(Disney, Sony, Universal, 24th Century Fox, Time Warner, etc) • Created and executed content strategy of the project• Participated in all aspects of negotiation with major studios (operations, legal, financial analysis and forecasting, contract drafting, security requirements, amendments)• Achieved commercial terms for content within limited budget• Developed market expertise through continuous focus on TV trends and knowledge of the competitive and market environment -- locally, in specific markets( Middle East, Asia Pacific, Latin America) • Gained expertise in Bollywood television content(India) • Organized signing agreements with content providers including necessary conditions

Saint Petersburg, Russian Federation

• Controlled and coordinated DTT-project in Cambodia • Controlled subordinates in departments of projects abroad• Developed and launched in-house channels: creation of concept of channel, programming schedule and budget of channel • Organized localization of content in local market of project• Kept compliance with Regulatory for receiving license for channels in country of project• Controled payment receipts• Provided monthly report with active subscribers• Communicated with legal, finance and technical departments• Kept all partners and clients loyal

Rio De Janeiro Area, Brazil

Increased awareness of Russian publication in market in Brazil and Rio De Janeiro

Moscow, Russian Federation

Coordinated GIVENCHY marketing campaignsAnalyzed effectiveness of advertising tools

Master Of Business Administration (Mba), International Business

Master'S Degree, Master Of International Business

Bachelor, Management, Marketing

Bachelor'S Degree, Accounting And Finance