Senior Manager, Demand Generation
Current
Jun 2023 - Present
AeroLeads people directory · profile
Anna Roback Email & Phone Number
Demand Generation Strategist
at
AlphaSense
2 work emails found
@buildingengines.com
2 phones found area 617
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Demand Generation Strategist
Location
Greater Boston, United States, United States
Who is Anna Roback? Overview
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Quick answer
Anna Roback is listed as Demand Generation Strategist at AlphaSense, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at buildingengines.com, phone signal with area code 617, and a matched LinkedIn profile for Anna Roback.
Anna Roback previously worked as Senior Manager, Demand Generation at Alphasense and Director of Demand Gen and ABM at Ikigai. Anna Roback holds High School from Andover High School.
Company email context
Email format at AlphaSense
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*@buildingengines.com
71% confidence
AeroLeads found 2 current-domain work email signals for Anna Roback. Compare company email patterns before reaching out.
Profile bio
About Anna Roback
I approach marketing like I approach my Grandma's puzzles. When I was growing up, there was always a puzzle on my Grandma's table that my family worked on together; different pieces that must sync together to create a masterpiece. Today, I always have one going. I look at marketing the same way; content is just words on a page without an integrated demand generation strategy behind it. Events are just people chatting in a hotel ballroom without an effective handoff to Sales for follow-up. Like you start a puzzle (at the borders), great marketing starts with a comprehensive strategy. We fill it in with the right campaigns and messages to reach our buyers, connect the dots between each marketing program to the overarching strategy, and hit our goals with integrated, cross-channel programs that deliver results.Of course, a puzzle can be done single-handedly, but it's more efficient (and more fun!) working in a team. I thrive in high growth environments where I have the ability to make a quick impact on the marketing team, collaborate with ambitious sales teams, and drive growth for the company as a whole.
Current workplace
Anna Roback's current company
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9 roles
Anna Roback work experience
A career timeline built from the work history available for this profile.
Director Of Demand Gen And Abm
Jan 2023 - Jun 2023
Senior Manager, Demand Generation
Aug 2021 - Jan 2023
Demand Generation Manager
Nov 2020 - Aug 2021
Marketing Manager
Set the strategy for all demand generation marketing programs and campaigns that were designed to both drive awareness at the top of the funnel and provide quality opportunities for sales. Programs included email and nurture campaigns, webinar programs, account-based marketing, and digital advertising.
Jun 2018 - Nov 2020
Demand Generation Manager
Awaremanager (Acquired By Building Engines)
Created and implemented an account-based marketing strategy, targeting a key industry vertical. The approach included target account selection and research, program execution (email nurtures, events, and direct mail), and sales coordination and training. I achieved a 60% response rate to email emails and a 23% conversion rate from the prospect stage to the.
Apr 2018 - Jun 2018
Marketing Programs Specialist
Awaremanager (Acquired By Building Engines)
Managed marketing programs included owned and sponsored webinars, content marketing, social media marketing, email nurturing, and event management. By strategically aligning marketing programs with key industry themes and prospect pain points I was able to more than double website traffic and marketing's contribution to sales pipeline by 29% year over year.
Apr 2017 - Mar 2018
Marketing Coordinator
I was responsible for managing all marketing programs including, email marketing, paid advertising, webinars, and content creation. Had a strong focus on event management, coordinating 52 third-party events a year and executing the Aras User Conference, growing attendance 15% year over year.
Jul 2014 - Apr 2017
Operations & Marketing Coordinator
Silva Associates
Mar 2013 - May 2014
2 education records
Anna Roback education
High School
Andover High School
Bachelor’S Degree, Business, Management, Marketing, And Related Support Services
University Of Massachusetts Lowell
FAQ
Frequently asked questions about Anna Roback
Quick answers generated from the profile data available on this page.
What company does Anna Roback work for?
Anna Roback works for AlphaSense.
What is Anna Roback's role at AlphaSense?
Anna Roback is listed as Demand Generation Strategist at AlphaSense.
What is Anna Roback's email address?
AeroLeads has found 2 work email signals at @buildingengines.com for Anna Roback at AlphaSense.
What is Anna Roback's phone number?
AeroLeads has found 2 phone signal(s) with area code 617 for Anna Roback at AlphaSense.
Where is Anna Roback based?
Anna Roback is based in Greater Boston, United States, United States while working with AlphaSense.
What companies has Anna Roback worked for?
Anna Roback has worked for Alphasense, Ikigai, Trilio, Building Engines, Inc., and Awaremanager (Acquired By Building Engines).
How can I contact Anna Roback?
You can use AeroLeads to view verified contact signals for Anna Roback at AlphaSense, including work email, phone, and LinkedIn data when available.
What schools did Anna Roback attend?
Anna Roback holds High School from Andover High School.
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