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Anna Simon is a visionary and passionate digital marketing leader with over seven years of experience in the natural food industry. She heads the digital strategy and manages multiple teams at Primal Kitchen, a subsidiary of Kraft Heinz, that provides the world's best-tasting, real-food pantry staples. With her data and growth marketing background, she elevates the brand, establishes thought leadership, and generates measurable growth that has resulted in increased sales, enhanced brand awareness, first-party data collection, customer acquisition and retention. She leverages entrepreneurial vision, branding, digital, and eCommerce specialization to deliver lucrative results for rapid-growth corporations. She identifies long-term opportunities to produce high-impact ROI and increase customer outreach, engagement, and conversions with cost-centric solutions. She is proficient in campaign analytics, A/B testing, and customer retention.
Primal Kitchen
View- Website:
- themasterformula.com
- Employees:
- 59
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Head Of Media And CommunityPrimal KitchenUnited States -
Director Of Digital MarketingPrimal Kitchen (Primal Nutrition, Llc) Apr 2023 - PresentOxnard, California, Us -
Senior Digital Marketing ManagerPrimal Kitchen (Primal Nutrition, Llc) May 2019 - Apr 2023Oxnard, California, UsHeads the company's digital strategy and manages the Performance Marketing, Social Media, Customer Engagement, Content, and Development teams. As a visionary achiever and passionate proponent of modern marketing methods, she brings her data and growth marketing background into the marketing mix to elevate the brand, establish thought leadership and generate measurable growth that has resulted in increased sales, enhanced brand awareness, 1st party data collection, customer acquisition and retention. -
Digital Marketing ManagerPrimal Kitchen (Primal Nutrition, Llc) Oct 2016 - May 2019Oxnard, California, UsPrimal Kitchen provides the world's best-tasting, real-food pantry staples, delivering on its promise of uncompromisingly delicious condiments, dressings/marinades, avocado oils, protein bars, collagen protein powder and bars, and whey protein that are full of beneficial, natural fats, clean protein and the highest quality ingredients. The entire collection aims to exquisitely satiate while also packing nutritious ingredients that are free of dairy, gluten, grains, refined sugars and soy. Primal Kitchen is the maker of the number one selling Condiment, Mayo made with Avocado Oil, and the number one selling Salad Dressing, Ranch Dressing, in natural grocery. In 2019, Primal Kitchen was acquired by Kraft Heinz. -
Director Of Social Media MarketingSnapcap Golf Sep 2015 - Oct 2016SnapCap Golf Ferrules kit are the best way to customize, replace, or repair your existing woods, and irons to color match your club grips.• Aggressively increase traffic and sales to website by 67% through monthly social media strategies• Optimize paid digital ads, earning 6X ROI in online sales• Quadruple social media following through active community engagement across all content platforms• Network and establish relationship with PGA Golf Superstore and Golf Town as product retailers• Analyze emerging trends to identify best practices and maximize market opportunities• Coordinate, plan, execute, and travel to industry trade shows (PGA Show and Demo Day) -
Marketing DirectorDuotrac Sep 2015 - Oct 2016El Segundo, California, UsDuoTrac is a multi-point, motion-tracking, portable sensor device and mobile app that can be used in multiple sports to analyze and improve swing performance. This patented multi-sensor technology reinvents sports instruction using a four-point system that quadruples the accuracy of other sports swing analyzers and portable sensor technology.• Led accelerated strategies and content to achieve over 120% Kickstarter and Indiegogo campaign goal• Manage and optimize online ads such as: Facebook and Google, reaching a ROI over 10x• Develop organic content for all marketing materials, including website, corporate presentations, videos, scripts, brochures, e-newsletters, blog (WordPress), press releases, and social media shareables• Coordinate marketing research and content creating a compelling social narrative strategy to drive sales• Establish and strengthen partnership with T-Mobile, PGA.com, Golf Digest, and Golf Channel• Strategize all-encompassing campaign strategy and content with T-Mobile Spotlight team• Optimize website through strategic marketing campaign, increasing website traffic by 120% per month• Take lead responsibility by project managing PR, graphics, software, and marketing departments to design and launch a successful website and application in Apple and Google Play Store• Increase new clients by 152% and retain existing clients through brand awareness and digital initiatives• Cross-functionally work across the organization with internal and external teams -
OwnerCosmetics And Fragrances Jan 2012 - Jan 2016• Forecast trends and foster active community engagement to average $100,000/year in e-commerce sales• Actively encourage feedback to better serve customers, achieving a 22% customer retention rate• Setup, Review, and Track promotional campaigns• Collaborate, interact, and develop strong, long-lasting relationships with suppliers and partners
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Executive AssistantMiller Health Law Group Jan 2014 - Sep 2014Miller Health Law Group is a boutique law firm specializing in representing health care providers for their transactional, compliance and other legal needs.• Revise and format legal documents and enter data and timesheets for lawyers• Manage various bank accounts, prepare payroll, maintain accounts receivable and accounts payable• Process client payments and assist clients with billing and various questions and concerns• Organize and file paperwork, create customer files, and corresponding paperwork• Assist the owner in everyday duties such as: responding to e-mails, scheduling appointments, running errands, packing and shipping• Receptionist duties such as: answering the phone, calling customers, researching on the internet, creating documents
Anna Simon Skills
Anna Simon Education Details
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Mount Saint Mary'S UniversityHumanities With English Emphasis -
University Of California, DavisAnd Theory With Philosophy Minor -
St. Francis Catholic High School, SacramentoHigh School
Frequently Asked Questions about Anna Simon
What company does Anna Simon work for?
Anna Simon works for Primal Kitchen
What is Anna Simon's role at the current company?
Anna Simon's current role is Head of Media and Community.
What is Anna Simon's email address?
Anna Simon's email address is an****@****int.com
What is Anna Simon's direct phone number?
Anna Simon's direct phone number is +180524*****
What schools did Anna Simon attend?
Anna Simon attended Mount Saint Mary's University, University Of California, Davis, St. Francis Catholic High School, Sacramento.
What skills is Anna Simon known for?
Anna Simon has skills like Digital Marketing, Social Media Marketing, Social Media Optimization, Blogging, Market Research, Project Management, Email Marketing, Community Management, Trade Show Planning, Survey Monkey, Mailchimp, Basic Html Coding.
Who are Anna Simon's colleagues?
Anna Simon's colleagues are Suzy Nece, Karl Zablocki, Alison Braden, Alexus Zecua, Nadia Murray, Guadalupe Ramirez, Kiara Wanner, Mba.
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