nSight is a research agency and consultancy founded in 2020. It is a combination of lean thinking, solid research expertise, advanced methodologies and strong orientation in business development. Our aim is not only to create market, customer & end-user insights, but transform the understanding together with our customers into actions that drive business performance.

Marketing Clinic was a leading Nordic strategy and marketing consultancy. Services covered the entire commercial value chain, from strategy to market impact. It was acquired on 2022 by Knowit.As VP MC Strategy I was responsible for our strategy practice in Finland. MC Strategy was born in spring 2018 as we integrated the group companies into one Marketing Clinic. MC Strategy was a unique team of talent - strategy consultants from Marketing Clinic, insight strategists from Kopla Helsinki and retail strategists from Movement Consulting.

In my previous position I built a unit that focused on the commercial execution of business and brand strategies. This means creating profitable service and retail concepts, viable go-to-market strategies, customer experiences that increase loyalty and designing future-proof commercial organizations.

In my previous position I was responsible for the brand strategy related business where the focus is on turning customers' brands into strong assets, by building winning brand strategies and ensuring consistent execution.

Previously we had divided our operations into two business units, one focusing on B2B sector and the other on B2C, which I was responsible for.

As a Senior marketing advisor my main responsibilities were:- Business development and sales- Client relationship building and account management- Project leadership, including content creation and customer management- Role as internal specialist in specific areas of our offering- Responsibilities related to managerial position

As Marketing Advisor my role was more focused on project management, requiring strong people management skills, organized approach and ability to multitask. This was my first position in sales as well as the first managerial role, which together with the content creation related responsibilities requiring topic specific know-how, lead to a very high learning curve. The main responsibilities were- Project management, including managing both internal and external (i.e. customer's) project teams and having responsibility over project profitability and delivery according to agreement- Client relationship management- Project content creation, e.g. research planning, analysis, insight creation and recommendation build-up- Sales- Responsibilities related to managerial position

Oy Gustav Paulig Ab is the leading coffee roasting company in Finland, the country with highest per capita coffee consumption in the world. I was the brand manager of the most important brand in the company's portfolio, Juhla Mokka, which had a nearly 50% market share. Main responsibilities included:- Brand strategy development- Marketing communication development- Marketing planning and execution- New product developmentAdditionally I was responsible for the branding and marketing communication of the first Paulig brand with a sustainability certification, which gave me a lot of insights on corporate social responsibility programs and sustainable production.More information on the company can be found at: http://www.paulig.fi/en

Cederroth Oy was a manufacturer and importer of branded hygiene products and household goods. It is nowadays part of Orkla. As a product manager I was responsible for a portfolio of hygiene brands, including both own brands and principal brands. The main responsibilities were:- Marketing planning and execution- Product portfolio management- Category management- Principal/brand owner relationship building