Anna Smirnova Email and Phone Number

Auto.ru — one of the largest automobile platforms in Russia, that allows to buy and sell passenger cars and commercial vehicles. The website was purchased by Yandex in 2014. Yandex.Realty — classified, that allows to rent and sell real estate, was founded in 2010.Key achievements: from scratch created the development strategy of project direction and upbuilt processes of regional interaction; orchestrated national B2C and B2B in-house projects in order to boost App Installs, knowledge of services products, brand awareness, image and overtake competitors.1. Took part in the creation of annual marketing strategies, composed and implemented annual plans of marketing activities.2. Conducted research aiming at identifying the weaknesses of services in order to make further activity plans.3. Prepared and agreed creative and project briefs, including both ATL and BTL campaigns.4. Headed project teams (containing more, than 10 employees).5. Implemented 360 campaigns.6. Launched over 7 large-scale online projects (from the creation of an idea and UX-design of landing pages to the fulfillment), reaching more than 100 000 000 users, and led the preparation and launch of more than 130 offline events and integrations for the both units. 7. Was heavily involved in final analysis of marketing campaigns.8. Approved budgets for project marketing direction.9. For the first time Auto.ru and Yandex.Realty won marketing awards for in-house projects.10. Headed (from the creation of an idea and attracting partners to implementation) major partnership projects with the companies like Sony, Universal, Jo Malone London, BurgerKing, Strelka, Yandex Plus, Yandex Zapravki, Kinopoisk and so on.11. Conducted tenders among contractors and agencies.

Tele2 Russia — a telecommunication company founded in 2001 by a Swedish group. From 2013 Tele2 Russia provides cellular services f in 65 provinces of the Russian Federation.Key achievements: implemented marketing strategies of business direction / Ran national campaigns, aiming at rising subscriber base and image indicators (Consideration and Purchase Intent) / Worked with creative agencies and regional teams.1. Managed the wide spectrum of central communication projects in B2C and B2B, starting from writing installation documents and briefing agencies to making final analytics. 2. Developed and coordinated central and regional creative projects and materials.3. Headed project teams.4. Conducted tenders among agencies.5. Conducted training for regional marketing teams (62 regions).6. Took part in the creation and upgrading of marketing regulations and procedures. 7. The process of cross-functional interaction between different divisions was organized in order to optimize internal communication.