Anna Smoothy is a Head of Sustainability and Business Development at Cirkel Supply Co.. Colleagues describe her as "Anna worked with me at Mons Royale and was instrumental in helping us to build a highly effective global team of athletes, ambassadors and influencers. She achieved this with minimal budget within 12 months and that group of people have since proven to been a significant driver in the growth of Mons Royale as a brand. Anna's ability to carefully select not only the right personalities, but those athletes who were both on the path to success and had the ability to interpret and effectively convey our messaging was a critical factor in our success. Managing relationships across continents isn't easy but Anna has built a cohesive, effective program across snow sports and mountain biking and also been able to ensure we have an active and effective content marketing program as a result. Working in a fast growing brand has meant Anna has had to turn her hand to a wide variety of marketing related tasks, from managing athletes, to event production, the creation of a wide variety of content pieces and public relations. She's a hard worker, fantastic contributor to culture and a great skier as well!"