Anna Sobko Email & Phone Number

Moscow, Moscow City, Russia

Social media support of the personal channels (Telegram + VK) of beauty expert Elena Krygina and the brand ones of KRYGINA cosmetics.Responsibilities– Day-to-day communication with the celebrity and heads of departments in KRYGINA cosmetics.– Weekly content planning, including support of the MK and PR activities.– Social media copywriting: writing, editing and adaptation of the texts, including expert ones on beauty.– Content management, including mobile photoshoots.– Mood boards creation.– Content publishing.– Daily mentions and statistics tracking and monthly analytics.– Activations and contests production and management.– Moderation and spam management.Results and accomplishments* Development of the social media strategy for KRYGINA cosmetics and Telegram media kit for Elena Krygina – both from scratch. * The growth of all key metrics of Elena Krygina’s Telegram channel YoY: increase in subscribers – 150%, views – 270%, ERV – 33%.* The support of the consistently high ERR of Elena Krygina’s Telegram channel.* The verification of Elena Krygina’s Telegram channel.

Moscow, Moscow City, Russia

Social media support of VTB B2B channels (VK, OK).Responsibilities– Project management, including day-to-day communication with the client.– Team management, including contractors: setting and controlling the fulfillment of the tasks by creators, designers, copywriters, proofreader, moderators, targetologist etc.– Monthly content planning.– Social media copywriting: writing and adaptation of the texts.– Creation of the presentations and analytical reports for the client.– Document workflow.– Creation and management of the activations and contests.Accomplishments* The double increase of the number of posts per month.* The 600% growth of ERR.* Launched the interactive AI-activation on VK.

Moscow, Moscow City, Russia

Social media support of UNIQLO channels (Instagram, Facebook, VK).Responsibilities– Development and implementation of the social media strategy.– Project management, including day-to-day communication with the client.– Team management: setting and controlling the fulfillment of the tasks by designers, copywriters, moderators, targetologist.– Weekly content planning.– Social media copywriting: writing and adaptation of the texts for posts, Stories, VK articles and Instagram Guides.– Visual content production together with the technical/creative designer.– Content publishing.– Daily, weekly and monthly reporting and analysis of the implemented campaigns.– Activations and contests production and management.Results * The organic sales increase up to 86% (YoY).* Supported the ER at average/high level while increasing the number of followers.* Production of the no less than 165 unique pieces of content per month.

Moscow, Moscow City, Russia

Influencer Marketing for lifestyle and beauty brands: KIKO Milano, Moroccanoil, Coty // Gucci, Diageo // Singleton, Bell’s; Johnson&Johnson // OGX, L’Oreal // Kérastase, Redken; LVMH // Loewe, Hennessy; Nestle // Gerber, S.Pellegrino; Love Republic, SOKOLOV, Danilovsky Market, Year of Culture Qatar – Russia 2018.Responsiblities * Coordination of the work with bloggers and influencers.* KOL and celebrity management.* PR copywriting.* PR support, reporting and analysis of the implemented campaigns.* Event management.

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia