Anna Soref Email & Phone Number

San Francisco, Ca, Us

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

GrowthWays Partners provides growth advisory services specifically for food, beverage, ingredient, private equity and venture capital firms focused on the natural products’ industry.

International Probiotic Association Summit, Natural Products Association’s Natural MarketPlace, HBA Global Expo, SupplySide West and Natural Products Expo West and East,LOHAS, Naturally Boulder Annual Conference. Topics available upon request.

Cleveland, Ohio, United States

Wrote and edited the probiotic company's white papers, case studies, press releases, web copy, and additional marketing collateral.

Editor-in-chief for Calmful Living web and print magazines. Helped to develop and execute mission and strategy for brand-agnostic website as a marketing vehicle for Natural Vitality. Directed creation and content for three weekly online newsletters, quarterly print magazine and eBooks with the intent to grow audience and engagement. Managed small editorial team, freelance writers and worked with designers and marketing team. Developed national syndication program with numerous media outlets to promote Calmful Living content. Travelled to national events to represent Natural Vitality.

Boulder, Co

Manage five-person editorial and design team and budget for Natural Foods Merchandiser magazine, the leading trade publication serving the natural products industry. Create the editorial vision/mission and oversee successful production of print publication, weekly e-newsletter, contributions toNewHope360.com and E-daily at world’s largest natural products trade shows. Work closely with all internal supporting departments including sales, circulation, sister publications, production and accounting. Assume role of industry expert via frequent public speaking, advocacy, blogging and writing. Led the relaunch of the publication in 2009 that included editorial, design and online overhaul.

Boulder, Colorado

Managed the production of monthly print products and website content to ensure on-time publication of quality products. Hired, managed and coordinated freelance editors, copyeditors, proofreaders and designers; reviewed and approved their work; managed payment

Boulder, Colorado

Muscle & Fitness Hers, Yoga Journal, Vegetarian Times, Whole Living (formerly Body & Soul), Natural Solutions (Contributing Editor), Better Nutrition, Delicious Living, Dining Out, Functional Foods and Nutraceuticals

Boulder, Colorado

Managed the Health & Beauty section of Natural Foods Merchandiser magazine, including content development, feature writing, assigning, editing and working with art director. Assumed role of health and beauty expert by learning about certifications, laws governing personal care products and supplements and attending educational trade shows

Paris, France

Taught English to French executives in paperless week-long immersion courses. Led daily lunch discussions with the executives at local restaurants.