Director Of Marketing
CurrentHead up the Marketing and Communications department-Oversees all in house and outside marketing efforts-Work with promotions, ticketing, merchandise and food and beverage departments to promote each department on social media.-Create marketing plans that include traditional, print, digital advertising.- Work on building the Sod Poodles brand in order to create a cohesive message and have National recognition. -Work with local TV stations to promote the Sod Poodles through paid advertising as well as running stories about the players.-Set up interviews with the stations. From players to Front office staff in order to promote all aspects of the Sod Poodles. - Work with the ticketing department to promote premium dates and special deals to drive single game ticket sales. -Build out the Sod Poodles CRM to target fans and learn more about the data points and bolster the fan experience as well as the usage rate of tickets.Successes: - In 2023, rolled out Sod Poodles 1st alternate identity Calf Fries that ultimately won 2023 Best Alternate Identity in all of MiLB. - Helped grow usage rate from 2022-2023 by 4% leading in increased revenue across all aspects of the ballpark and increased fan experience. - Revamped our partnership with Fan Compass and rolled out Sod Poodles first Blitz campaigns in 2024 by working with the corporate team. We were able to increase leads and fully utilize the services. - Created a new segment with a local news station in 2024 called “Stories from the Soddies” that told the stories of Front Office Staff, Coaches, and Players.