• Responsible for creating, delivering marketing and communication strategy in Russia, • Launch, build brand awareness and positioning of Hays Russia, Hays Talent Solutions, Hays Response and Employer brands locally;• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget;• Oversee and grow the marketing department (internal, project employees, freelancers, agencies): hiring, training, workloads, schedules and deadlines; • Hold regular meetings with HQ in order to review our projects, challenges, performance and to ensure strict compliance of the brand in Russia;• Conduct customer, competitors, brand, services and labor market research initiatives, creating reports with survey findings and analytics for internal and external consumption;• Generate and produce target content to gain more brand mentions of the company in a relevant federal and regional media;• Launch and develop community for HR in Moscow and St. Petersburg: online and offline events about labor market trends with Hays and external speakers;• Present Hays content on events as a speaker, work with internal and external speakers;• Boost leads via digital-channel: launch websites (hays.ru, salaryguide.hays.ru) and landing pages, run integration with CRM, job boards, make the company visible in social media (LinkedIn, Instagram, Facebook, Vkontakte, YouTube), attract traffic and engage audience via email marketing, online ads;• Create Hays own special projects and negotiate with partners (global and local companies, funds, universities, media) to develop co-branding marketing activities and projects;• Improve Net Promoter Score, work with feedback and reputation; • Participation in the strategic and operational management of the company as a Management Board Member of Hays in Russia.

• Responsible for creating and delivering marketing communication strategy in Russia;• Launch Hays Response (mass recruitment) and Hays Talent Solutions brands in Russia (solutions for HR and business);• Create and manage a marketing department (internal, project employees, freelancers, agencies): hiring, training, workloads, schedules and deadlines; • Conduct labor market researches locally, creating reports with survey findings and other content for internal and external consumption (articles, video, audio, infographics);• Boost brand mentions in a relevant media;• Held events for HR audience in Moscow and St. Petersburg; • Boost leads via digital-channel: manage hays.ru, job boards, launch social media for company (LinkedIn, Instagram, Facebook, Vkontakte, YouTube), engage audience via email marketing campaigns;• Improve Net Promoter Score, work with feedback and reputation; • Support all global launches (brands, projects, initiatives) in Russia.

• Build relations with media and journalists;• Launch global labor market surveys and create other expert content for media;• Build a list of speakers: help to create content, run public speaking trainings, organize speaking on third-party events;• Produce sales collateral, presentations, leaflets, branded giveaways;• Manage a website: content management, SEO, analytics, developments;• Engage an audience via email-channel; • Organize all internal events for employees;• Be responsible for NPS in Russia;• Communicate with HQ in order to ensure strict compliance of the brand in Russia.

• Create and deliver marketing plan as for a large enterprise segment in order to increase brand awareness, boost business and clients` loyalty there;• Create content with a focus on a for target audience: success stories, videos and etc.; • Organize events, work-shops, conferences for clients and partners` chain;• Produce sales collateral, leaflets, POSM, branded giveaways;• Manage page «For large enterprise» on website kontur.ru and in Intranet;• Manage marketing activities with partners that are relevant for TA ( IT integrators);• Launch CRM MS Dynamics for corporate segment: score relevant companies, identify data we need for marketing purpose, create reports;• Engage an audience via email-channel;• Interact with product marketing teams in order to create special offers for target audience and boost sales in a corporate segment;• Establish relationships with suppliers (events, POSM, giveaways);• Identify and manage marketing budget for large enterprise segment.

Responsible for defining the problem and research objectives, planning, organizing, coordinating, interpreting and reporting the findings of marketing research to internal customers:• Use different qualitative and quantitative market research methods. • Research on customers, products, analyze competitors, evaluate the quality of service, assessment employees work in company.• Analyze the research findings, make recommendations on how marketing strategies could be adapted or implemented, prepare presentations and make regularly report on achieved results to General Manager.• Communicate/negotiate and building relationships with clients to achieve the company's targets on sales and increasing efficiency of service.• Develop and implement promotion and marketing strategies for different products and types of clients.• Dealing with enquiries (improvement of company's products, services / quality of service) and answering calls from existing customers. Providing quality responses to customer contacts in person, telephone and email.• Increased client's loyalty level to the company by 2 0% for a year period.