Anna Starnes Email & Phone Number

United Kingdom

Cambridge, England, United Kingdom

• Manage a team of editors and reporters, including goal setting, career development and ensuring the highest level of accuracy in our content as well as ethical and legal compliance
• Curate the Cambridge News brand by honing its voice through publishing relevant content daily on the website and social media channels, with the ultimate aim of achieving Reach Plc’s commercial objectives
• Develop the SEO strategy and monitor analytics on multiple platforms to identify high performing articles and social media posts. Share those findings with the UK team to develop new content that will successfully.
• Collaborate with commercial team to develop paid promotion campaigns on social media
• Optimise content for digital app and mobile viewing

Cambridge, England, United Kingdom

• Managed team of editors and reporters to deliver accurate and engaging content that embodies the CambridgeshireLive brand
• Implemented new audience engagement and social media strategies to grow customer base to provide a reliable and accurate news service with the ultimate goal of increasing Reach Plc profitability
• Taught the team how to use new analytic technologies and CMS

Cambridge, United Kingdom

• Stayed up-to-date with latest social media trends and posted content on Twitter, Instagram and Facebook in a way that would prompt readers to comment and share content
• Relaunched the brand’s Instagram account and created a personalised hashtag for readers to tag the brand in photos
• Posted native content and articles on social media curated to prompt engagement from our audience. Managed this community by interacting with comments and questions.
• Managed a team of reporters by curating a daily content list, making news judgments and editing articles

Cambridge, United Kingdom

• Wrote articles about trending content that sparked readers' attention and encouraged them to engage with and share articles on social media
• Developed SEO best practices and advanced content publishing strategies to maximise search potential
• Led evergreen article project to provide readers with valuable, long lasting content about Cambridgeshire
• Led evergreen article project to provide readers with valuable, long-lasting content about Cambridgeshire

Charlotte, North Carolina

• Wrote and edited articles for number one rated local TV news website in Charlotte, N.C., population 827,097. Station covers 22 counties in N.C. and S.C., averaging 14.2 million page views per month.
• Handled all breaking news and created all digital content as only digital producer working on weekend mornings.
• Sought fresh stories to attract audience’s attention, including article on Carolina Panthers quarterback Cam Newton’s surprise visit to local school. Article picked up by Washington Post, Sports Illustrated, SB Nation.
• Covered from the newsroom and the field international news topics such as the deadly Charlotte police-involved shooting and resulting riots, 2016 presidential election, Hurricane Matthew, Carolina Panthers in Super.
• Launched station’s Snapchat and created best practices document for digital team to productively use the tool. Station now has large, interactive Snapchat audience.
• Created content sections on mobile app and updated it with breaking news alerts, which increased traffic to website.

Davidson, North Carolina

• Wrote education, government and business articles for the Herald Weekly and Mooresville Weekly newspapers.
• Pitched new story ideas that related to both brand’s mission and audience’s interests.
• Attended and reported on topics raised at Mooresville town council and school board meetings.
• Took photographs to accompany the articles.

Durham, North Carolina

• Worked 40 hours per week with the digital team to transfer and edit articles from the previous content management system to the new one.
• Wrote entertainment and lifestyle articles displayed on ABC station websites across the nation.

Chapel Hill, N.C.

-Entrepreneurial journalism organization run by students and professors in the UNC-Chapel Hill School of Journalism and Mass Communication-Researched the desirability of a digital-only magazine, focusing on intelligent and witty opinion pieces. Created a prototype publication that presented opposing opinion pieces on the same topic side-by-side.-Designed.

Chapel Hill, N.C.

-Reese News Lab, is a multimedia project run by students and professors in the UNC-Chapel Hill School of Journalism and Mass Communication. -The Lab received a grant from the Carnegie Foundation to report on STEM education or science, technology, engineering and math education through the website, STEMwire. The lab partnered with the 100Kin10 organization.

Chapel Hill, N.C.

• Wrote business, crime and education articles for the only print newspaper that exclusively covers northeast central Durham, North Carolina.
• Discovered new sources and article ideas, which engaged readers and accurately represented the diverse community.
• Edited articles for grammar, content suitability and style.

-Charlotte, N.C. lifestyle magazine-Conducted interviews and wrote articles for the magazine distributed in Charlotte. -Updated the website with local events and original content-Researched and developed article topics for each issue

Chapel Hill, N.C.

-Clothing brand targeted to college students-Marketed the brand on the UNC-CH campus-Planned trunk show events-Wrote posts for the company blog

Chapel Hill, N.C.

-Print and online arts magazine at UNC-Chapel Hill-Wrote feature articles for the magazine

B.A., Journalism And Mass Communication With Reporting Focus | History Major, Modern European Focus

Exchange Programme, Modern European History

International Baccalaureate Diploma