Anna Steen Email & Phone Number

Stockholm, Se

Stockholm, Se

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm, Sverige

In my role as copywriter at Doktor.se, I was responsible for creative strategy, idea iterations, tonality and final copy in all marketing channels.On a daily basis, I worked with both tactical and brand building advertising in social media (Facebook, Instagram, Snapchat, Tiktok) as well as SEM and Google ads. I also supported CRM with subject lines, copy for newsletters, e-mails and SMS, and wrote UX-copy for our app.In collaboration with medical writer and content manager, I was responsible for parts of the content on our website and ensured SEO together with our search agency.Together with our CMO, I was involved in brief processes and setting requirements in our agency collaborations.My role also included working directly with stake holders throughout the organization, from the brief phase through proofing rounds until final delivery.

Stockholm

As copywriter at If's inhouse agency, I worked with stakeholders within the entire organization, throughout the marketing funnel. The deliverables could be everything from manifestos, film scripts, OOH, digital campaigns and social media, to SMS and eDM for existing customers. I also supported content managers with content for if.se and wrote longer articles and advertorials.Together with HR I had a leading role in creating a Nordic employer branding strategy and concept. I was involved all the way from the insight phase to arranging photoshoots and writing final copy.In addition to If's own brand, I also worked with If's car brand insurances, where each and everyone has its own significant tonality. It gave me the opportunity to constantly sharpen my writing skills towards various target groups.During my years at If I worked cross Nordic, partly in an agile squad which means that I am familiar to being agile and the ceremonies that belongs to that.

My role as creative included both art direction and copywriting for commercials, print, digital media, PR, etc. I was also responsible for project management and customer contact in many projects.The customers were found in several different industries, with an emphasis on consumer products. Some of the clients I worked with during my years at Area Media Group are Wrigley's, Medstop, Mentos, Hemglass, Fresh Fitness, SKPF, Hatt et Söner Champagne and Omron.

Jonkoping, Sweden

During my years at Ord&Råd, I developed from a graphic designer to a strategic creative with a special focus on action marketing and fairs/events. Examples of clients I worked with: Sidensjöhus, A-hus, Mikroponent and Nixa Design.

Social Psychology, Distance Learning, 7,5 P.

Theoretical perspectives in social psychology, social action, identity, interaction, and social psychological topics such as aggression.

Evening Class, Design And Interactive Campaigns

Activities and Societies: Activities and Societies: - Brand positioning for interactive channels - Theory analysis of interactive.

Distance Class, Copywriting Step 2

Activities and Societies: Concept development and creating campaigns - Words, images and design in harmony - Scripts for TV/radio.

Intensive Class, Graphic Design

Activities and Societies: Typography - Picture composition - Layout - Theory; color and design, visual communication and its impact.

Graphic Communication

Activities and Societies: Brainstorming - Typography - Graphic design - Layout - Composition and color theory - Photography - Drawing.

Upper Secondary Diploma In Artistic Activities, Art And Design