In my role as copywriter at Doktor.se, I was responsible for creative strategy, idea iterations, tonality and final copy in all marketing channels.On a daily basis, I worked with both tactical and brand building advertising in social media (Facebook, Instagram, Snapchat, Tiktok) as well as SEM and Google ads. I also supported CRM with subject lines, copy for newsletters, e-mails and SMS, and wrote UX-copy for our app.In collaboration with medical writer and content manager, I was responsible for parts of the content on our website and ensured SEO together with our search agency.Together with our CMO, I was involved in brief processes and setting requirements in our agency collaborations.My role also included working directly with stake holders throughout the organization, from the brief phase through proofing rounds until final delivery.

As copywriter at If's inhouse agency, I worked with stakeholders within the entire organization, throughout the marketing funnel. The deliverables could be everything from manifestos, film scripts, OOH, digital campaigns and social media, to SMS and eDM for existing customers. I also supported content managers with content for if.se and wrote longer articles and advertorials.Together with HR I had a leading role in creating a Nordic employer branding strategy and concept. I was involved all the way from the insight phase to arranging photoshoots and writing final copy.In addition to If's own brand, I also worked with If's car brand insurances, where each and everyone has its own significant tonality. It gave me the opportunity to constantly sharpen my writing skills towards various target groups.During my years at If I worked cross Nordic, partly in an agile squad which means that I am familiar to being agile and the ceremonies that belongs to that.

My role as creative included both art direction and copywriting for commercials, print, digital media, PR, etc. I was also responsible for project management and customer contact in many projects.The customers were found in several different industries, with an emphasis on consumer products. Some of the clients I worked with during my years at Area Media Group are Wrigley's, Medstop, Mentos, Hemglass, Fresh Fitness, SKPF, Hatt et Söner Champagne and Omron.

During my years at Ord&Råd, I developed from a graphic designer to a strategic creative with a special focus on action marketing and fairs/events. Examples of clients I worked with: Sidensjöhus, A-hus, Mikroponent and Nixa Design.