Anna Stepanian (Bakanova) Email & Phone Number

Serbia

Belgrade, Serbia

- Amazon listings optimization: conducting a/b tests of content (HI, Galleries, A+, bullet points, titles) to increase CTR and CR.- NPD: researching potential launches in the current and similar niches, creating a pipeline of variations and new products, and leading NPDs from the design phase (product design, package design, listings). - 8 launches in 2022, 32 launches in 2023, 50+ launches TBD in 2024- Content creation: preparing creative briefs for all types of content including images and videos, packaging, and product briefs, creating listings for the new products from scratch.- Project management: scoping and prioritizing the product backlog based on business impact, generating hypotheses, and setting up/tracking tasks for the design team (using Notion and Figma).- Market research: keyword research to identify a proper list of KWs for titles and bullet points, competitor analysis to identify the threats, and opportunities for current listings and new launches (using Helium, Keepa, and product opportunity explorer).- Managing subordinates: Conducting onboardings, work plans and development plans with the direct reports - Brand Analyst; cross-functional design team management in terms of projects and tasks.

Moscow City, Russia

- Monitoring Russian and world trends to identify potential product concepts.- Generation and testing concepts for new products.- Drawing up a product pipeline (both short-term and long-term).- Develop and implement a marketing research plan (quantitative and qualitative).

- Successfully launched 10 SKUs in the Russian baby food market.- Managed end-to-end campaigns, including ATL, BTL, and Digital, OLV creation for new launches from brief to production and release.- Conducted regular, strategic, and ad-hoc analytics, covering assortment, pricing, gap analysis, and SWOT analysis.- Led BTL consumer promotions.- Developed NPD pipeline and conducted concept testings.- Managed a Junior Brand Manager.

Russian Federation

- Implementing approach of the market position and strategy (complete marketing mix).- Managed the full cycle of NPD, including market research, package and design creation, P&L analysis, collaboration with R&D (product and concept tests), and further media support.- Conducted both regular and ad-hoc analytics on retail and consumer data to provide actionable insights.- Managed external agency partners (Media, Packaging, SMM, BTL) and cross-functional teams to execute projects.

Russian Federation

- Provided 360-degree campaign launch support (Influencer, TV, Digital, Trade) implementing brand communication and media strategy based on research and in cooperation with agencies.- Prepared analytics for monthly brand reviews and yearly brand strategy planning.- Built awareness and credibility in the digital channel, developed artworks, and created POS materials.- Led and developed projects in brand activations (Bundle-packs, exclusive promo offers for key retailers).- Communicated with external agencies; managed cross-functional teams to execute projects.

- Deep dive issue-based analytics of Nielsen Data to address clients' business questions.- Developing and managing relations with Clients (multinational FMCG companies).- Working with large datasets to develop and present insightful analyses.- Delivering presentations on macroeconomics, consumer trends, and the retail and FMCG markets.- Preparing both standard and on-request analytical reports.- Conducting Retail Audit product training sessions (Facts & Metrics, Nielsen Answers Software).- Managing a team of 2 newcomers (onboarding, work plains).

- Preparing presentations for Clients and for internal use.- Working with Nielsen databases.- Supporting client managers with preparing analytical reports for Clients.

Master'S Degree, Social Management Of Strategic Development

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication