Anna Stothard Email & Phone Number

Leeds, Leeds, United Kingdom

Leeds, United Kingdom

Leeds, United Kingdom

Supporting business strategy and planning through research and trends presentationsKey brand support e.g. Cravendale, Lactofree, Arla skyr, StarbucksData/ reporting – gathering and synthesising data to provide context and background for research Trends – being on top of key trends that impact business at a category and consumer level and utilising through research and business planning Innovation – briefing agency on NPD (new product development) project, scoping out parameters of research and managing the qualitative and quantitative stages of the project Project management – from briefing to project completion; ensuring that the correct brief is sent to the most suitable agency whilst advising on the appropriate methodologyAd/ brand tracking – managing ad and brand tracking to ensure our comms and advertising deliver the right messages Community Panel – utilising the community panel for commercial advantage Workshop facilitation – delivery of workshops to further understanding the shopper and consumer and illicit gaps in knowledge Internal taste testing – design of questionnaire used for internal taste testing and reporting on results

Bradford

Project management – all projects from writing brief, negotiation of costs to debrief/ delivery of output Focus group moderation as part of store refurbishment roll out and customer centricity plan Management of customer focus groups for Board Members Ownership of seasonal events reporting and future strategy development Ad and brand tracking Customer service programme focussing on shaping training for in store colleagues Customer satisfaction tracking and reporting – online business Management of online community - c. 20,000 membersAd hoc research supporting Marketing team including POS and in-store comms team Utilising data to support research e.g. from Kantar and NielsenMarket Research Society training: Client-side Research, Essentials of Qualitative Research and Moderation and Interviewing

Bradford, United Kingdom

Group wide graduate scheme consisting of 4 placements:Retail FinanceIn-storeCustomer InsightStrategyKey skills:Customer insightProject managementMeeting facilitationCustomer serviceData analysis - excel and SQLReport writingPresentation deliveryMentoringPeople managementTime management

Leeds, United Kingdom

Project managing translation and interpreting projects from briefing to completionKey skills:Project managementCost negotiationProof readingTypesettingTime managementClient managementKey clients included:WharburtonsPrincesNHS