Maximising potential for FMCG brands.Commercial, Sales and Marketing expertise for FMCG businesses of any size and stage. Giving businesses the skills and knowledge to maximize growth opportunities. Making small businesses strong and big organisations nimble.

Leadership and day to day management of the business, enabling founders to focus on expansion, innovation and funding. Key Workstreams:- Commercial Planning & Financial Management- Capital Raising Support - Export Market Validation & Set Up- Team Development

Naturalac Nutrition - NZ Division of Envictus International - SGX listed company (EIH)FMCG nutrition business with customers across Asia Pacific. Key Brands: Horleys & Covet. Returned the Business to Profit via:-Restructuring Australian Sales & Distribution-Restructuring NZ Team-New Brand Positioning & Range Strategy-Various Overhead ReductionsSold Business / Exited NZ Market- Facilitated Successful Sale of Brand & Assets- Liquidation of Naturalac… Show more Naturalac Nutrition - NZ Division of Envictus International - SGX listed company (EIH)FMCG nutrition business with customers across Asia Pacific. Key Brands: Horleys & Covet. Returned the Business to Profit via:-Restructuring Australian Sales & Distribution-Restructuring NZ Team-New Brand Positioning & Range Strategy-Various Overhead ReductionsSold Business / Exited NZ Market- Facilitated Successful Sale of Brand & Assets- Liquidation of Naturalac Nutrition Ltd Show less

Opened up new category with successful innovation (Covet - Nut Milks)Led Covet key customer ranging pitch across Grocery & Oil channelsSet brand strategy & worked with Marketing team to deliverRationalised existing range and strengthened w NPD

Responsible for brand and commercial management of five licensed brands in Australia; Snapple, Kellogg's, Pringles, Melita & Lemon Fresh. Execution covering full marketing mix; ATL communications, NPD, Experiential, PR and trade marketing across various channels. A role with a strong commercial focus, including extensive work leading channel strategy, price modelling and new business development planning. Successfully launched Snapple Iced tea into Australia, across… Show more Responsible for brand and commercial management of five licensed brands in Australia; Snapple, Kellogg's, Pringles, Melita & Lemon Fresh. Execution covering full marketing mix; ATL communications, NPD, Experiential, PR and trade marketing across various channels. A role with a strong commercial focus, including extensive work leading channel strategy, price modelling and new business development planning. Successfully launched Snapple Iced tea into Australia, across grocery, impulse, petrol & convenience and food service. Snapple was the only new iced tea brand to be accepted by both Coles and Woolworths this Summer. Managing one direct report. Show less

Successful Pitch for Snapple – worked alongside Business Development Director on successful pitch for Snapple Australia business from DPSG. Specifically responsible for development of marketing strategy. Snapple AU Range Development – development of AU specific Snapple range for launch, including full project management responsibility of cross functional (international) team. New Brand Concept Development – development of proposition and brand architecture for new business… Show more Successful Pitch for Snapple – worked alongside Business Development Director on successful pitch for Snapple Australia business from DPSG. Specifically responsible for development of marketing strategy. Snapple AU Range Development – development of AU specific Snapple range for launch, including full project management responsibility of cross functional (international) team. New Brand Concept Development – development of proposition and brand architecture for new business opportunity, including consumer research of final concepts. Brand Management – day to day brand management across a number of Stuart Alexander's licensed brands. Show less

Pacific Direct - Leading global provider of branded toiletries to the luxury hotel, airline and cruise industries in over 120 countries. Brand Partners include; The Body Shop, Orla Kiely, The White Company, Acqua Di Parma, Elemis, Asprey, Neal’s Yard, Amouage. Customers include; The Ritz-Carlton, InterContinental, British Airways, Sofitel, Sandy Lane.Key Responsibilities:- Client Management - Brand & Portfolio Management (strong NPD focus)- Line Management… Show more Pacific Direct - Leading global provider of branded toiletries to the luxury hotel, airline and cruise industries in over 120 countries. Brand Partners include; The Body Shop, Orla Kiely, The White Company, Acqua Di Parma, Elemis, Asprey, Neal’s Yard, Amouage. Customers include; The Ritz-Carlton, InterContinental, British Airways, Sofitel, Sandy Lane.Key Responsibilities:- Client Management - Brand & Portfolio Management (strong NPD focus)- Line Management (summer interns) Show less

As above, albeit managing a lower value portfolio of brands/clients.

Calling on experience gained with Tiger Beer in NZ, worked on the successful implementation of Tiger Beer Campaign in the UK (ATL/BTL).

Responsible for successfully delivering growth across a portfolio of brands via Brand Re Positioning, Marketing Communications, NPD, Sponsorship, Events and Trade Marketing Initiatives. As a result of two promotions (2008 & 2009), held sole responsibility for Tiger Beer, Total RTDs (6 brands) and NPD/Trade Marketing on Monteith's.

Responsible for development and delivery of two key internal projects; A nutrition audit of all NZ products and an NPD tracker to improve transparency between Sales and Marketing.

As recipient of the 2004 Nestle Marketing Scholarship (Otago University) this three month internship was offered within the Sales & Marketing teams. This time was spent assisting a number of the Sales Representatives, shadowing them on their call cycles and attending key customer meetings.