Anna Summers

Anna Summers Email and Phone Number

Marketing Director | D2C / B2C Global Marketing | Performance Marketing | Team Leader | Mentor | Digital Marketing Strategies | Subscription Growth | Campaign Management & Optimisation | @ The Economist
london, london, united kingdom
Anna Summers's Location
London, England, United Kingdom, United Kingdom
About Anna Summers

I am an accomplished senior marketing professional with extensive D2C, subscription marketing experience. I am a versatile and results-orientated multi-tasker with global experience of planning and executing marketing strategies in a fast-paced environment with a proven track record of delivering business growth and profitability for The Economist. My excellent communication skills coupled with an empathetic and open leadership styIe have consistently inspired and motivated teams; by fostering a collaborative environment centred around recognition, development, and mentoring, I have empowered them to achieve remarkable results.

Anna Summers's Current Company Details
The Economist

The Economist

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Marketing Director | D2C / B2C Global Marketing | Performance Marketing | Team Leader | Mentor | Digital Marketing Strategies | Subscription Growth | Campaign Management & Optimisation |
london, london, united kingdom
Website:
economist.com
Employees:
3281
Anna Summers Work Experience Details
  • The Economist
    Global Marketing Director, Audience Conversion
    The Economist Apr 2015 - Present
    London, United Kingdom
    Global responsibility for growing the paid subscriber base by leading new subscriber acquisition across digital and real-world performance marketing channels to deliver positive customer lifetime value. Drove multi-channel media planning across numerous paid media performance channels: paid search, paid email, affiliate marketing, display advertising, partnerships, subscription agents, direct mail, and inserts. Managed and mentored a high-performing team based in London, Hong Kong and New York. Reporting to SVP, Global Head of Subscriptions Marketing.
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  • The Economist
    Subscriptions Marketing Manager
    The Economist Apr 2010 - Mar 2015
    London, United Kingdom
    Responsibility for growing the subscriber base in the UK through the management of acquisition and retention marketing activity. Assisting in the management of the UK circulation and readership P&L. Reporting to Marketing & Circulation Director, EMEA.
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  • The Economist
    Deputy Head Of Circulation Marketing
    The Economist Dec 2005 - Mar 2010
    London, United Kingdom
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Anna Summers Education Details

Frequently Asked Questions about Anna Summers

What company does Anna Summers work for?

Anna Summers works for The Economist

What is Anna Summers's role at the current company?

Anna Summers's current role is Marketing Director | D2C / B2C Global Marketing | Performance Marketing | Team Leader | Mentor | Digital Marketing Strategies | Subscription Growth | Campaign Management & Optimisation |.

What schools did Anna Summers attend?

Anna Summers attended University Of Birmingham, University Of California, Berkeley.

Who are Anna Summers's colleagues?

Anna Summers's colleagues are Karsten Samter, Samir Ben Akrout, Mbene Kane, Manuel Alexander Vergara Osorio, Deibson Silva, Lana Šmuc, Joshua Ffrench.

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