I gather user and stakeholder needs, define goals and hypotheses, set success criteria, prioritize and maintain the backlog, and develop the roadmap and business requirements.

Before being sold to Bending Spoons, Apalon was a leading mobile app developer with over 600 million worldwide downloads. Its portfolio included 20+ apps across various categories such as Health, Weather, Lifestyle, Utilities, and others.I lead the Blossom and Window apps as a Product Manager.Blossom - plant care and identification app; Education category in iOS, Android, Web.Results:- Led Blossom to 419% YoY revenue growth and secured the #2 position in its category.- Awarded Google Play Editors' Choice Award and Webby Award for Best Visual Design - Aesthetic.- Increased market share in four geographies (ES, FR, GE, CH) by 10-20% through app localization.- Launched the Blossom Assistant feature and redesigned the Diagnose page.Window - intermittent fasting app; Health category in iOS, Android, Web.Results:- Increased D1 Retention by 41% thanks to successful A/B testing of the new onboarding flow.- Improved t2p CVR in the US by 18% via enhancements to the Apple Watch application.- Increased user interaction with the fasting timer by 20-60% through usability improvements.- Raised sessions generated by notifications by 11% with new dialogs for newcomers and churned users.Responsibilities for both projects:- Developed and executed product strategy, created and prioritized roadmaps, and tracked progress with OKRs.- Led cross-functional teams of up to 20 members, including engineers, content, marketing, and design teams.- Conducted product and growth A/B tests for performance and monetization optimization.- Conducted competitive analysis and monitored industry trends and technology innovations.- Worked closely with the UX team to conduct user research and surveys (custdev).- Ensured alignment of content and marketing strategies with product positioning.- Facilitated brainstorming sessions and fostered a culture of innovation within the team.- Mentored peers and shared knowledge and experiences.

Results:- Through numerous successful tests, the company found its product/market fit, leading to its recognition and acquisition by Pinterest.- Established the A/B testing process from scratch.- Launched 50+ experiments for growth and monetization.Responsibilities highlights:- Formulating hypotheses for A/B tests and prioritizing them, conducting tests, and drawing conclusions based on the results.- Interacting with the product team regarding product development, providing data-driven references for decision-makers.- Conducting product growth point searches, benchmark analyses, and market research, with a focus on monetization.- Providing recommendations to improve UX/UI based on insights received from user behavior patterns.- Managing and mentoring 2 junior analysts.- Conducting user interviews and usability tests.- Setting tasks for developers to log events.- Supporting and monitoring the health of the analytics platform.- Developing dashboards for monitoring product metrics.- Preparing reports for the UA team about campaigns' efficiency and conducting other ad hoc analyses.

Product manager (managing internationally renowned Swiss watch brands)Results:- Excellent brand strategy resulted in sales increased by 30% versus the previous year.- Efficient negotiations with partners led to the increase of credit limits and the extension of payment terms.- In close cooperation with the Marketing Department, conducted promotional activities and advertising campaigns, such as the Tissot Roadshow during UCI Track Cycling World Cup (19 - 21 January 2018).Responsibilities:- Managing internationally renowned Swiss watch brands.- Analysis of the key indicators of sales efficiency on an ongoing basis.- Cooperation with foreign suppliers (negotiating contracts and supply agreements; business correspondence; payment control).- Budget calculation, ABC-XYZ analysis, product matrix development.- Product purchasing and distribution.- Working with the retail chain (more than 60 stores): development of incentive programs, holding of training sessions for sales assistants, store visits to control merchandising and knowledge of salespeople.

Responsibilities:-translating audit documentation (Eng-Rus); checking of bonds prospectus; testing of journal entries by means of Excel and ACL (JET).