Anna Szeto Email & Phone Number

• Client: USAA

• Transformed social media strategy from sporadic posting to a reliable schedule of 14 daily stories & weekly content through client sourced data and created story designs uniquely customized to client branding via Canva
• Drafted and published copy for Instagram content which promoted and elevated client events such as speaking panels, new art exhibitions and book publishings leading to an increase of at least 8 client interactions and.
• Promoted client success, reshared content, engaged comments, likes, and DMs leading to ~10% increase in activity

New York, New York, United States

• Marketed and navigated sales of high demand property, netting sell-side clients 14% over asking price among multiple intense bidding wars under 2 weeks of launch
• Negotiated on behalf of sellers and procured top offers from buyers, managed transactions throughout the entire product lifecycle. Guided expectations and emotions for first time sellers and buyers
• Problem solved during high intensity situations, created and developed market and sales strategy

New York City Metropolitan Area

• Executed a wide range of makeup services- skincare consultation, product demonstrations, makeup lessons, and applications for large scale personal and professional events
• Provided hospitality and client service in beauty studios, weddings, photoshoots, fashion shows, editorials, etc. in fast paced environments
• Led a team of creatives to produce captivating photoshoots, editorials, and film projects

Greater New York City Area

• Created traditional marketing campaigns, pitch decks and copywriting which led to a 50% YoY increase in sales
• Achieved $13+ million in sales 2022 in competitive economic markets for a variety of clientele as a result of tailored communication, organization, and relationship management as well as achieving Rookie of the Year 2019
• Managed CRM of 100+ contacts through e-mail marketing, organic social, meetings and calls

• Composited content of 14+ stories per day for key Instagram marketing campaigns in the promotion of 7 diverse markets for an in-house beauty service app
• Expanded digital community via comments, direct messaging, reposts, and shoutouts resulting in an active user engagement increase of ~20%
• Organized curated content created via Canva and launched on Instagram in the order of the arranged markets assigned by colors and industry leading to a consistent posting strategy and brand image

New York, New York, United States

• Customized product curations and recommendations for clients and educated them on Benefit items
• Conducted product research and partook in trainings to maintain status in competitive, ever changing environment
• Ideated makeup looks and sketches using promotional products

New York, United States

• Participated in numerous retail product launches, educational trainings, and special events. Educated clients and fellow aesthetic professionals on skin care, make up, and product usage
• Fostered and maintained robust relationships with stakeholders and brand partners, contributed to trainings and events/promotions while consistently surpassing sales targets

Digital Marketing

● 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Google Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn.

Digital Marketing

● Developed and launched a live paid search campaign on the Habitat for Humanity account; drove site traffic within given location ●.

Business Communications

Master Makeup Artistry Program