Developed sales strategies for the Latin America Marine market. Led marketing initiatives to sell over $17M of marine engines a year. Worked with multidisciplinary teams from Europe, America and Asia for complex projects with customers such as The Panama Canal Authority, Colombia Navy, Mexican Navy and Peruvian Navy.

Led the development and implementation of the operations strategy for Caterpillar’s distributors in North and Latin America and the Caribbean in countries such as US, Costa Rica, Colombia, Puerto Rico, Mexico, Panama, Ecuador, Guatemala, Trinidad, Guyana and Bahamas. Working with Caterpillar’s and its distributors’ upper management to create their business strategy that includes global and local economic and political analysis, market analysis, organizational and cultural structure, voice of the customer, opportunity assessments, financial and operational metrics, strategic goals and communication plans. Significant increase in Caterpillar's market participation across all Americas, specially doubled in countries in Central America. Led the development and implementation of the Caterpillar Rental Strategy for Latin America, which includes guiding Caterpillar Distribution Managers and Rental experts while getting all the information needed, analyzing it and achieving consensus as a team to design the future of the business in this specific channel.

Led projects for the distribution of rental and used Caterpillar equipment, utilizing 6 Sigma methodology. Gave guidance to multifunctional teams, with members from different levels and areas such as: legal, accounting, finance, marketing, etc. Managed risk analysis, timelines, budgets, team building, financial reports, brainstorms sessions, communication plans, marketing campaigns, customer surveys, business strategy and cultural change within the company and its distributors.As results of the projects I have led, a new marketing product is offered by Caterpillar globally. It incremented used equipment sales by more than $5M in only two months with a target of more than $50M for the end of the year in Latin America only. Also, I led the design of a strategy to better distribute rental equipment in Latin America with more financial solutions to the customer and distributors.

· Supervised 8 direct reports who were doing consulting engineering for Caterpillar Remanufacturing Services in Peoria, IL. Guaranteed the quality and progress of their work to our customers. Maintained constant communication with our customers in order to understand their needs and exceed their expectations. In charge on getting new contracts with Fortune 1000 engineering companies, negotiation of purchase orders and resources coordination.· Certified Green Belt lead and Project Manager for 6 Sigma projects for Caterpillar Remanufacturing, products especially on Injectors and Turbochargers. Led and Coordinated activities for salvage projects between Peoria, IL and Nuevo Laredo, Mexico, in English and Spanish. Improved 200% efficiency on projects coordinated from Peoria, IL. Closed over $2M dollar total value projects in three months that had more than one year trying to be validated and implemented before I got to lead the team.· Provided engineering support to Caterpillar implementing a method for quality control on the new technology of DPF (Diesel Particulate Filters) production.· Responsible of logistics for purchased finish parts for CE1.5 after-treatment filters production at Caterpillar Environmental Technologies. · In charge of establishing and maintaining communication for final product orders with Caterpillar Environmental Technologies’s costumers. Negotiating designs details, production schedule and delivery dates for customers. Dealing with customers special requirements and complains and working with the design and manufacturing group to meet customer’s requirements.