Anna Tarasenko Email & Phone Number

Strategy Consultant with overall experience in Market Intelligence, Strategy Development, Market Research, Trendwatching and Corporate Intelligence. Possess a strong understanding of market dynamics, competitor analysis, and customer behavior. Collaborate effectively with cross-functional teams to align business goals and make data-driven decisions. Evaluate the effectiveness of strategies and provides recommendations for continuous improvement. Сonsistently deliver impactful solutions to drive business growth and achieve business objectives.Experience:5+ years in Strategy Development7+ years in Market Intelligence3+ years in Research (qualitative, quantitative, desktop)Core competencies:Developing and implementing strategic plans: creating and executing strategic plans that align with the organization's goals and objectives.Conducting market research and analysis: gathering and interpreting data, conducting market research, and analyzing competitive landscapes to inform strategic decision-making.Driving innovation:identifying new opportunities for growth and improvement within the organization.Monitoring and evaluating performance: monitoring and evaluating the performance of strategic initiatives, making necessary adjustments as needed to achieve desired outcomes. Conducting market research: gathering and analyzing data on market trends, customer preferences, and competitor activities to provide insights and recommendations to support business decision-making.Monitoring industry trends: staying up-to-date with industry developments, technological advancements, regulatory changes, and consumer behavior shifts that may impact the market and business strategies.Conducting competitor analysis: researching and analyzing competitors' products, pricing strategies, marketing campaigns, and market positioning to identify competitive advantages and inform strategic decision-making.Identifying target markets: segmenting markets and identifying target customer segments based on demographics, psychographics, and buying behaviors to guide marketing and sales strategies.Supporting product development: providing market insights and consumer feedback to support product development initiatives, ensuring that products meet customer needs and preferences.Collaborating with cross-functional teams: working collaboratively with sales, marketing, product management, and other teams to align strategies, share market insights, and drive business growth.Developing project roadmaps

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  Moscow State Linguistic University

  Sociology